When It Comes to De Minimis, Shein’s Loss Could Be Its Gain

URBN does not seem concern about De Minimis – but investors are concerned about the impact of definitions on the company’s business.

This ruling, which is scheduled to be closed on Friday, has long been allowed to enter the United States without duties. president Donald Trump and the Republicans soon targeted what some called a “gap” as part of their economic agenda. Trump first closed the vulnerability from China and Hong Kong in April, but he extended this to all countries; The draft law of the Republican lawmakers, which was issued in July, is also decreased by a minimum under the law as of 2027.

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This has witnessed some e -commerce companies, such as Shein, TEMU and Aliexpress, raising their prices and changing their advertising strategies while they are ready to pay import duties on the direct parcels of the consumer, specifically those from China. The previous two companies also focused on the global expansion in the markets that still have the rules exempt from customs duties.

While some of the millennials and General Z will have to deal with change, others see it as an opportunity.

In the URBN profit call on Wednesday, CEO Dick Hein said that the end of the referee is likely to benefit the company’s basic brand, Urban Outfitters. URBN also has anthropology, free people and nuly.

In response to a question by the analyst about how the minimum change of Urbn’s work affects, the co -chair and CEO of Operations said that the ruling is “really important”, noting that only a small amount of the company’s sales has benefited from the exemption.

Heine repeated this statement and went to the point that the e -commerce markets of low value that adapt to the collapse are likely to help in urfitters sales in urban areas.

“With regard to the urban brand, it can only help,” he said. “It is clear that some people who were great in this – it is clear that there is some time more difficult to deal with some new regulations. To the extent that they charge less, they should help us.”

Despite the benefit that the company can earn from changing the minimum, its leadership previously noticed that it expects to be affected by the definitions. In May’s profit call, the leaders noticed that they would avoid disturbances in the fall lineup, and on Wednesday, the company noted that it had a stock higher than the average because it brought products intentionally.