Google is fighting a new DOJ bid to break up another part of its empire

The United States government got a second chance to try to dismantle the Google (Google, Googl) stronghold in an online hearing on Friday, aiming to solve the best ways to restore competition in two online advertising markets.

Judge Leoni Brentka, the American federal boycott judge in Alexandria, Virginia, placed the date of the trial of “means of recession” on September 22 to face the technology giant against the efforts of the Ministry of Justice to dismantle Google’s advertising technology monopoly.

Google now has to defend this part of its empire against separation while doing the same thing in a separate anti -monopoly experience as the Ministry of Justice seeks to strip the browser searching for the chrome of technology giant.

Last August, in this case, the American boycott judge, Amit Mihat, was responsible for Google’s responsibility for monopolizing the public search engine market and the general search engine market.

He is now considering stripping the high -value Chrome browser and its Android operating system, as well as restrictions on implementing artificial intelligence tools.

In the Med TECH MONOPOLY case, Judge BRINKAMA stood in April alongside the Ministry of Justice and 17 of the state lawyer through the ruling that the technology giant had used illegal tactics to prevent competition in the markets where advertisements are purchased and sold online.

This ruling gave a discretionary authority to allow or reject the government’s request to consider the disposal of “structural aids”.

Specifically, the Ministry of Justice argued that the Google Advertising Director’s wing, which includes DoubleClick for publishers, an advertising server on the side of the publisher, and Google Ad Exchang, his exchange platform, where buyers and sellers of advertising online are turned off.

Google tried to get the judge to cancel the option to get rid of investments. Daniel McCoji, a former lawyer in the Anti -Monopathic Department of the Ministry of Justice, is now a partner with Cohen Milstein.

But Google did not reach her way, which increases her business risk because she is fighting to keep multiple branches in a major defeat to combat monopoly that she suffered during the past year. However, Judge Brentka expressed concern about exceeding treatments during the session, noting that wrong treatments can cause additional damage. Publishers may not see, for example, any benefit if the Google ads server is demolished.

“The additional proposals of the Ministry of Justice to force our advertising technical tools exceed the results of the court, have no basis in the law, and will harm publishers and advertisers,” said Li Ann Malholland, Vice President of Google for Organizational Affairs.