$775 for a safety pin? Prada’s latest ‘luxury loot’, the crochet brooch, leaves internet stunned

Prada has just come out with its most affordable product: the safety pin that costs around $775 (Rs 68,700 approx). The hefty price tag of the product is being circulated all over social media platforms, begging the question of where these luxury brands draw the line between pricing and exclusivity.

The product, called the “Crochet Safety Pin Brooch,” comes in three colors: light blue, pink and orange, and is a regular safety pin with a luxurious touch. As the website describes, the product is enhanced with colorful crochet rope detailing on one end, with a triangle charm bearing the distinctive logo hanging from one end. And that’s it. This is your product. Interested individuals can also purchase it for EMIs, in case the price seems too amazing to pay in one lump sum.

The Reddit post defaced the luxury safety pin, questioning the product’s eye-popping price tag. In the post titled “$775 for a safety pin,” the user mentioned how he was browsing Prada’s main website just to see the pin.

“Seven, one hundred, seventy, five dollars for a safety pin wrapped in what looks like craft thread from summer camp in 1999,” the user wrote.

The user continues to mock the product, saying: “I’m sorry, but I could go to Michael’s, spend $4.99, and recreate this in the parking lot. Prada really said ‘art’.”

“Luxury brands are really testing us like: How far can we push the illusion today?” They added.

Many users commented on the post discussing and mocking the feasibility of selling a $775 safety pin.

One user commented, “As someone who works at craft shows, everyone uses the phrase I hear all the time, ‘Oh, I can make this at home.’ Finally it has an actual use!”

Another user wrote: “This is called a friendship pin and I made it for pennies in the early 80s in primary school to trade with friends. Nothing original from the designers anymore. Just recycled ideas with ridiculous price tags.”

Speaking about Prada’s history of selling such expensive products, another user said, “Prada is a brand I love and hate. Some of my first luxury (and business!) purchases were Prada and nylon with leather trim over 20 years ago. I remember having good sales too. Here we are in the year of our Lord 2025 and they are selling nylon bags for $2500+! Their leather is beautiful (rep too) but let’s be real, the price is what it is/is You get it not so.”