Lululemon pauses Get Low leggings sales after see-through complaints

Lululemon Athletica Inc. said Tuesday it has temporarily halted online sales of a new clothing line after users filed complaints that the clothes were too revealing.

The announcement comes after Reddit users complained that leggings from the brand’s new workout line, “Get Low,” were “see-through” when bending or squatting.

“The collection is still available in our North American stores, but we have paused online sales in the market to better understand some of the initial guest feedback and support product education,” a company spokesperson told FOX Business.

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The Vancouver-based company said it expects to bring the collection back to its North American e-commerce channels in the near future, and that the collection remains available in other markets.

The ‘Get Low’ collection is designed to support clients during training and features seamless technology to provide a sculpted look and feel in a lightweight, quick-drying fabric, the spokesperson said.

In 2024, Lululemon pulled its “Breezethrough” leggings just weeks after their debut following negative reviews shared by customers on social media.

The company announced last month that CEO Calvin McDonald would step down on January 31, as the brand struggles to compete in the crowded athleisure market.

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Lululemon said Tuesday it has temporarily halted online sales of its new “Get Low” workout line. (Yuki Iwamura/Bloomberg via Getty Images/Getty Images)

Lululemon is also facing pressure from activist investor Elliott Management, which disclosed a stake of about $1 billion in December and is working with Gene Nielsen, a former Ralph Lauren executive, as a potential CEO candidate, according to Reuters.

While Lululemon is known for putting activewear on the map, it has struggled in recent years to compete against competitors, especially in the United States. Over the past 12 months, Lululemon stock is down roughly 50%, though shares are up nearly 20% over the past quarter.

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Lululemon stock is down nearly 50% as the brand faces stiff competition in the crowded athleisure market. (Reuters/Holly Adams/Archive Photo/Reuters Photos)

The company’s shares closed on Tuesday down 6.5%.

Reuters contributed to this report.