NOBULL adds nutrition products to its no-excuses wellness push

The “NOBULL” mentality takes the next step.

The brand co-founded by Mike Repole, of which Tom Brady is a partner, on Tuesday announced the launch of NOBULL Nutrition, a line of protein and electrolytes, a natural next step in providing assistance to consumers on their wellness journey.

Already a brand helping both elite and everyday athletes achieve their physical goals, NOBULL is now focusing on everything behind the scenes.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

“We focus on mental toughness, emotional toughness, and physical toughness,” Ripoll said in a recent interview with Fox Business Network. “It’s recovery, nutrition, mentality, emotion, which is very important.” “Whether you’re a GOAT like Tom Brady or you’re a 25- to 65-year-old person, your sport is life, and you have to be the best you can be.”

It’s pretty clear where Ripoll got his mentality: His parents, in their early to mid-80s, walked three miles a day. But for Ripoll, Brady was an ideal partner. For the seven-time Super Bowl champion who recently went viral for calling himself a “master” of football at age 45, it was the NOBULL mentality that Repole preaches that got him there.

It’s also a big reason why Ripoll scored a partnership with the NHL last fall, which is “the first sport that comes to mind” “when you talk about toughness and toughness.”

Mike Ripoll on stage during the UFC BodyArmor partnership announcement inside Madison Square Garden on November 2, 2017 in New York City. (Jeff Bottari/Zuffa LLC/Zuffa LLC via/Getty Images)

“The NHL is a bull-free league, and NOBULL is a bull-free brand,” Ripoll told FOX Business at the time.

And while Ripoll may not have seven Super Bowl rings or a bust coming to Canton in a few years, or any Stanley Cup, he sees similarities in the entrepreneurship and ambition of the athlete.

“Tom and I, we’ve been fortunate to have that Noble mentality. Everything Tom did from not being highly drafted to being selected No. 199, I’ll always be Mike from Queens, and I have a 2.2 grade-point average, and we’ve had to work harder than anyone else. So whether you’re an athlete or an entrepreneur, I always say I’m not smarter than most people, but if you work 18 hours a day, seven days a week for 30 years, you get really smart,” Ripoll said.

“And that’s what we want from the people at NOBULL. No excuses, do the work. No bull—. That’s it. We’re here to inspire those who aspire to be better.”

NoBull shoes on the field during the NFL Combine at Lucas Oil Stadium on February 29, 2024, in Indianapolis, Indiana. (Kevin Sabitos/Getty Images)

Get FOX Business on the go by clicking here

“The best athletes and the best entrepreneurs are the ones who aren’t afraid to take risks and never think that success is good enough. They’re always pushing themselves. You always hear, whether it’s Kobe Bryant or Tom Brady, ‘What’s your favorite league?’ they say the following. If we can help people who want that, whether it’s through walking, running, weightlifting, nutrition, sleep, or mindset, they’ll have something that will help you.”