Amazon debuts AI ‘Interests’ feature for shoppers

Amazon has presented a trial version of the new artificial intelligence tool based on products based on the interests of some shoppers in the United States

The e -commerce giant said on Tuesday that the feature, which Amazon called “interests”, employs large language models to “automatically translating daily language into queries and features stating that traditional search engines can address them and turn them into the recommendations of the product.”

Amazon said that “a small sub -group” of American shoppers who are currently with artificial intelligence shopping tool can be accessed through interests in the “ME” tab for Amazon shopping.

She looks forward to bringing the interests of every Amazon shopping in the United States “in the coming months.”

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Interests by “Wiping the Amazon Store continuously and informing you in a pre -emptive and relevant products, re -deals, and deals coincide with the user’s interests after providing them with demands such as” the latest Picklebaal equipment and their accessories “or” natural makeup products to glow summer from higher brands, according to the company.

(Jaque Silva/SOPA Images/LightrockTy via Getty Images)

With this feature, Amazon aims to make shopping on its platform faster and more convenient.

The e -commerce giant was presented by the features of artificial intelligence to its shopping platform. For example, Amazon Ai Rufus and AI shopping guarantee, for example, last year.

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Amazon also said on Tuesday that she “will continue to search for ways to enhance our shopping experience, making it more suitable and enjoyable for customers.”

(Jaque Silva/SOPA Images/LightrockTy via Getty Images)

Andy Jaci, CEO Andy Jassi told analysts and investors during the Amazon profit call in early February.

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Amazon 638 billion dollars in net sales over 2024 achieved an increase of approximately 11 % over the previous year. His annual net income rose, reaching $ 59.2 billion.

The market value is about $ 2.13 trillion until Wednesday afternoon.