Amazon’s new AI agent will shop third-party sites for you

Amazon started testing a new mall of artificial intelligence, a feature that it calls “purchase for me”, with users of a sub -group, and the company announced in a blog post on Thursday.

If you do not sell Amazon something that users are looking for, the Buy for Me feature will show users that other websites sell. Next, users can select and request purchase of one of these products without leaving the Amazon Shopping app.

Amazon is the latest company that reveals the shopping agent of artificial intelligence, as it joins companies such as Openai, Google and Perplexity, which has offered all similar agents that can visit websites and help users make purchases. Amazon is already a platform for most people who want to buy it on the Internet, but buying for me can allow Amazon to capture more electronic business than it is today.

Behind the scenes, the Aamon AI shopping agent will visit an external web site, determine the user’s request product, fill the username, shipping address and payment details for purchase, according to Amazon.

Amazon says the new agent shopping feature is supported by Amazon Nova Ai models, as well as anthropology Clauds. One of these models can be ACT, which is an AIAZON agent unveiled earlier this week which can independently use web sites.

Amazon said in the publication of the above -mentioned blog that buys me using encryption to include your invoices information on third -party sites, so that the Amazon cannot see what you ask from outside its platform. This is a unique approach compared to the Openai and Google factors, which require humans to fill in credit card information themselves, as well as a confusion artificial intelligence agent, which contains a pre -paid discount card to perform purchases.

Delivery of your credit card information to artificial intelligence, which is exposed to hallucinations and errors, may give some users a serious stop. In the TECHCRUNCH experience, shopping agents of artificial intelligence often take a long time to process requests, and they often stumble somewhere along the line.

Amazon mainly asks users to trust that her agent will not accidentally buy 1000 pairs of socks instead of 10, for example. It also asks to accept less control over the shopping experience. If the customer needs to return or exchange the request, buy me to direct him to the digital store interface made by the artificial intelligence agent to buy.

We will soon see the number of people who want to decrease.