To build a WNBA team from scratch, the Golden State Valkyries looked for people with an ‘entrepreneurial mindset’
Good morning! The Blue Organ trip is launched, women married by new legislation can be deprived, and there is an authority to start from the zero point in WNBA.
– new beginning. The 2025 WNBA draft is today, and the first time’s choice in a group draft will be Golden State Valkyries, the new expansion team that started playing this season. It is one of the only things that Falkrez is doing traditionally. The Bay team in the Gulf region sold 10,000 seasonal tickets-the first team in the league to do so. They signed a multi -year deal with Sephora, including naming the rights of the Oakland Center for Practice, which will include brands and products in Sephora throughout the courts, the treasury room and the players hall.
It was difficult and easier to achieve these landmarks as a team of zero -point – the first to do so since 2008.
Valkyries GM OHEMAA NYANIN has seen the difference between reconstruction and a new start at work; She came to Falkrez from New York Liberty, an original concession in Wnba that was rescued from death in 2019. It was really difficult because people only wanted to see what they knew. “The difference here is that we create what we want people to know. What is the basketball in Falkrez? We take our beautiful time to determine that, because once it is determined – it is difficult to change it. ”
Instead of focusing only on basketball or commercial skills in employment, Nianin says her higher priorities have found people with a mental and entrepreneurship and problem solving-although these skills interfere with the required grains in sports. “To be a pioneer is a creation, either to flourish or failure, and regardless of the results, it continues,” she says.
On the work side, president Jess Smith was evenly thinking (see: Sephora was dealing with, in addition to another new one with United Airways). Last year, she told me that she was thinking about how the team was greater than basketball. Before the team had players, he had purple shirts and partnership with the Media Media Togethxr brand. Smith was thinking about podcast. “What do these moments feel when our brand is larger than sport?” Smith said.
Falkerez formulated most of their list through a draft expansion in December, and with a group draft today (characterized by the choice of draft No. 1, he will choose Paige Poitser, who is expected to go to Dallas Wings). They did not have to build everything from scratch – the team has the same owners as Golden State Warriors in the American Professional League.
Neanin says that Nianin’s coach and the Natalies Nakasi know what they do not want to repeat: “The treatment of athletes is only athlete,” and they are not complete people, is the worst that they have seen in another place.
“We can write our story now, right?” Nianin says. “We don’t have to inherit anything.”
Emma Hinchelv
whatever.Henchev@Fortune.com
The most powerful daily news messages for women are luck’Daily briefing on women who lead the business world. Today’s edition was coordinated by Nina Ajimian. Subscribe here.
This story was originally shown on Fortune.com
Don’t miss more hot News like this! Click here to discover the latest in Business news!
2025-04-14 12:54:00
