Mark Zuckerberg suggested wiping everyone’s Facebook friends and making users start again to boost the platform’s relevance
- MATA CEO Meta, the idea of survey User friends on Facebook to enhance the importance of the platform. Email was revealed as part of the FTC monopoly anti -monopoly case against Meta. FTC seeks to relax Meta acquisitions on Instagram and WhatsApp, but the company keeps it that does not carry a monopolistic force in a very competitive digital market and rapidly develops.
META CEO META took over the witness’s position on Monday amid an experience of combating monopoly against the company.
Several emails were presented from the previous communication of Zuckerberg as a guide, including one of 2022, when the Meta coach suggested a “crazy” strategy to enhance the cultural importance of Facebook: delete all networks of user friends.
Zuckerberg wrote in the 2022 letter to senior executives to reach “Option 1. Double the girlfriend.” “One of the potential crazy ideas is to think about wiping the graphs for all and starting them again.”
The message, which suggested in response to increasing concerns about the weakening of Facebook, suggested that the company can refresh the user’s participation by eliminating the current friends’ communications and encouraging users to rebuild their networks from the zero point.
The proposal was met with doubt about some of the company. Tom Alison, head of Facebook at the time, warned that such a move can undermine the functions of the critical platform, especially on Instagram.
He answered the president of Meta, wrote: “I am not sure of the No. 1 option in your suggestion (double -to -friendly) will be applied because the friendly use issue is vital.”
However, Zuckerberg pressed the idea more, to ask whether the shift from a friend’s model to a dependent model may be possible.
Although the proposal was not actually implemented, as Zuckerberg indicated at the court on Monday, the email reveals the extent of dead interest in competitive survival in a sophisticated digital scene.
Meta anti -monopoly trial
There is a separate internal email, written by Meta CEO in 2008, at the heart of the FTC ongoing monopoly issue against the platform. In it, he wrote: “It is better to buy from competition.”
The experiment, which started on Monday, is the result of a general status of Instagram and WhatsApp. The FTC case claims that the company has bought competing squash platforms and created illegal monopoly in the social media market. If you lose Meta in the case, it can be forced to cut Instagram and WhatsApp.
Meta insists that the competitive scene has turned dramatically and is now conflicting with a group of vast competitors including Tiktok, YouTube, IMessage and more.
“Evidence will appear in the trial of what every 17 -year -old child knows in the world: Instagram, Facebook and WhatsApp with Chinese -owned Tiktok, YouTube, X, IMessage and many others are more than 10 years after the FTC review and the American acquisitions declined, instead, the commission procedures in this case are sent to send Any final deal.
Experts say that FTC will face an arduous battle in proving its case, pointing to a file of the last court where Meta confirmed that FTC must prove that the company carries a monopolistic force in the current market – is not based on conditions from the past years. This requirement may be an obstacle to the organizers, as the competitive scene has developed significantly since obtaining WhatsApp and Instagram with strong competitors like Tiktok.
Meta risks are still important because forced clouds from Instagram can reduce advertising revenues by up to 50 %.
Meta representatives did not immediately respond to a request for comment from luck, Made outside normal working hours.
This story was originally shown on Fortune.com
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2025-04-15 11:04:00
