Outset PR Founder Explains Why Crypto Projects Need PR Now More Than Ever

It is a common belief that in the emerging market, everyone wins. As invested optimism, some companies assume that their projects will attract attention and capital, regardless of the brand or strong vision. But the reality draws a different picture.

Depending on his vast experience, public relations, Ermoliev directly challenge this negative mentality: “The market is rewarded. If your project is not talked before the assembly, it will be difficult to attract attention when everyone screams.“

And it confirms that brands that address public relations as a long -term strategy are the best in a success situation when the course turns into a rise:When the market turns, these brands are ready to expand the scope of whether by targeting new areas, launching new products, or securing the Tier-1 media. But there is nothing possible without the presence of the media already stable.“

To prove this point, Ermolaev was martyred, and it was dissolved by its PR agency, which has already helped to increase the number of projects to expand their clarity worldwide during the previous market courses.

“By constantly helping Changenow to build its presence in the media over time, we were able to enhance their awareness of the brand and prove the necessary confidence level with the public. As a result, when the market hit the bull, our generation’s leading efforts are translated into an impressive flow of new users.”

Another example of the brand awareness is the opening of new fans, the transition platform to ERN. Benefiting from the inheritance of the public relations of the application, and the agency’s traffic acquisition strategy has successfully expanded its clarity in the United States and the United Kingdom, where the emerging market was revealed in late 2023. In the end, the App Step witnessed a 60 % increase in traffic on the site. It is worth noting that the market value of the platform’s FitFi code increased by 150 % during the campaign.

According to Ermolaev, these situations highlight the importance of making your brand visible, especially at one time, when the market is heated for another cycle. His message is clear: The companies that are waiting to find the same march are very late, while those that succeed in investing in the brand awareness in advance.

“To gain momentum in the bull markets – and after that – strategic public relations, and consistent public relations are a smart choice. Tell your story, offer your value suggestion, and always comply with your customer requirements. You will soon see how this basis expands your business opportunities and helps you stay very competitive, even during crowded periods.”