Tracking and Reporting Made Simple

Having clear orientations set up for what metrics to follow deserves good reporting. The following steps will enable you to create comprehensive yet easy reports for clients or stakeholders. 

1. Defining KPIs: Begin with actually defining success parameters for the local SEO campaign. Focus on those metrics which are more likely to contribute to the client’s goal of increased visitors to its premises, improving rankings or conversion rates. These are KPIs that if clarified would help steer the local SEO campaigns more directly toward ongoing evaluation.

2. Utilize DAXRM Custom Report Builder: This feature allows you to construct all the data that you need into concise reports. With DAXRM, you can tailor your reports to highlight the most crucial metrics that you and your clients are monitoring. can include graphical views of key points and comparisons and make the information even more succinct and persuasive.

3. Visualize the Data: Illustrate the data with charts and graphs. These visual presentations would help your client understand complex statistics quickly. Maps can be incorporated for local ranking positions, or bar charts can be utilized to compare month-to-month performance for a more spectacular report that tells a story of growth and challenges.

4. Insights and Recommendations: Go beyond the numbers in any consideration. Make sense of those numbers. Analyze trends based on your data insights, providing meaningful findings and clear recommendations to act upon. For instance, if you witness a ranking drop post a competitor’s campaign, recovery strategies like a targeted advertising or content strategy to regain that visibility should be proposed.

5. Clear and Concise but Information-Packed: A clear story does not need to be long-winded. What matters to data is secondary; what drives your strategy ahead is the story behind that data. A report should be brief but meaningful so your clients will understand the implication of the data without getting lost in too much detail.