Meta’s first dedicated AI app is here with Llama 4 — but it’s more consumer than productivity or business oriented

Meta Platforms launched, Inc. Facebook Platforms, a free and free independent application, a step aimed at providing a more personal and strenuous experience across mobile and web devices and Ray-Ban Meta Smart glasses.

The app is available on iOS through the Apple App Store and the web – without mentioning when the Android version can come.

Backed by a version of its new and planned experience of its kind, the new Meta AI app focuses on teaching user preferences, maintaining the context of the conversation, and providing smooth audio reaction. It takes a Meta product account to log in, although users can log in with the current Facebook or Instagram profiles.

It comes before the launch of the Llamacon 2025, the first developed conference of artificial intelligence in Meta, which will be held this week at its headquarters on the Pallo Alto, California, focusing on the tools and development of the AI’s General and General Progress.

With a higher number of competitors, models of Amnesty International in the open and ownership fields-including each person from Openai with ChatGPT to Google with the Gemini 2.5 Family Family, and the decrease in less known brands (at least, to Western fans) such as the new QWEN 3 models from Alibaba.

It also seeks to clarify the issue of third -party program developers that Llama 4 is a strong and flexible typical family (ISH) can trust in building their institution’s products on top. However, with this new Meta AI app, you are not sure that it is the most successful example. More on that below.

Text, image and sound outside the box-with the editing of the next documents

The Meta AI app represents a new way for users to interact with AI Meta assistant to exceed the current integration with WhatsApp, Instagram, Facebook and Messenger.

It enables users to conduct natural and rear audio conversations with artificial intelligence, modify and create images, and discover new cases of use through a wooless discovery summary that includes claims and ideas participating by society.

Besides traditional textual reaction, Meta AI now supports sound functions during multiple tasks. The full early acoustic experimental show allows users to experience flowing natural conversations where artificial intelligence creates speech directly, instead of just reading the text loudly.

However, the demonstration does not reach web information in actual time and may display transverse technical contradictions. Voice features, including a full experimental show, are currently available in the United States, Canada, Australia and New Zealand.

On the Internet, Meta.AI was renovated to reflect the mobile phone experience, provide audio reaction, access to Discover nutrition, and an improvement tool to generate images with style control, mood and lighting tools.

The web version looks particularly strong and able to create images, with many pre -specified patterns and the display rates to the height to choose from. In practical training tests with a mobile phone application, photo creation tools seemed much more limited and I could not find a way to switch the width ratio to height. In both formats, the image quality was much lower than the dedicated and competing photo generators such as the original GPT-4o images from Openai.

Meta also tests a rich document editor and documents analysis features in the selected countries.

Discover what other users do and create with artificial intelligence

The prominent feature of the application is its “Discover” section, available by scrolling from the main Chatbot interface, where users can browse, Remix demands, ideas and creative outputs that others share.

This nutrition highlights how people use Meta AI to put ideas, write, analyze social media content, create flower images, and explore fun concepts-such as the design of pixel art scenes or the search for comrades of artificial intelligence.

Participants from creators include all of the text -based claims and the results of the images, which gives others a starting point for the experience of artificial intelligence in new ways. It also coincides with the modern observation of Alex Canteritz (large technology) in the LinkedIn post that artificial intelligence replaces social media steadily as a way to discover entertainment and discover content for an increasing number of users.

This dynamic participation is in line with the participation of peers with the intention of Meta in making artificial intelligence not only useful, but it is culturally involved, and provides a social class for what is traditionally for individual assistant interaction.

See the future

For reinforced Ray-Ban Meta glasses, the previous Meta Ai app replaces the previous Meta View app.

Current pairs, settings and media content will be automatically deported when update.

This integration enables users to move from interacting with their glasses to the application, maintaining the chat record and accessing across devices and network, although conversations cannot start on the application and resume glasses.

Memory and customization

The customization stands at the heart of the new Meta AI experience.

Users can guide Meta AI to remember some interests and preferences, and the assistant is also derived from user profiles and the date of sharing on identification platforms to responses.

This feature is currently available in the United States and Canada. Users who link their Facebook and Instagram accounts through the META account center can take advantage of the deeper customization.

When I downloaded the application to try it, I automatically suggest and log in to my Instagram account in advance.

Rapid training training test

My initial tests for the Meta Ai application interface reveals the impressive function of Llama 4 and current restrictions in daily tasks.

On the one hand, the assistant is able to generate useful responses, provide analysis and advice, and quickly generate images.

However, some reactions offer severe restrictions that have been often resolved in other AI applications and large LLMS models that operate behind the scenes.

In one case, Meta Ai initially rid the “MOS” in the word “Mommy”, corrected herself only after asking to review her answer.

A similar pattern occurred when calculating the letter “R” in “Strawberry”, where he first responded with 2 before correction 3 after further clarification.

Another response that has been incorrectly evaluated, i.e. greater number between 9.11 and 9.9, a task that includes a basic decade.

These moments emphasize the restrictions of the model when it comes to caring for details in short realistic thinking tasks – a known field where advanced language models can stumble.

The ability of the auxiliary to recognize mistakes, explain her thinking, and provide transparent corrections reflects progress towards intelligence experiences, developing more interactive and self -correcting.

But in general, I cannot recommend using it for workplaces at the present time.

When talking about the broader strategy in a video and voice interview with AI, YouTube and PodCaster DWARKESH Patel, CEO of Meta Mark Zuckerberg Company, focused on the customization, smooth interaction and low interaction of priorities to develop the AI ​​for the company.

https://www.youtube.com/watch?

Zuckerberg said: “If you are progressing a few years, I think we will talk to artificial intelligence throughout the day about different things we wonder about,” Zuckerberg said.

The company has highlighted the focus of fast and multi -media building systems and integrating it deeply into daily life.

Zuckerberg also discussed the Meta approach in an open source AI, noting that Llama 4 models are designed to balance efficiency, intelligence and ease of access.

It has strengthened that a dead commitment to the development of open source artificial intelligence aims to ensure wide innovation while preserving the American leadership in the standards of the artificial intelligence model, especially in securing values ​​and integrity of the system.

Artificial intelligence every day?

Since Meta places itself in the rivalry in the increasingly crowded artificial intelligence market, the launch of the Meta AI app represents an important step towards making smart and personal assistants part of the daily life of millions of users all over the world.

With the user’s active notes and a growing warehouse for joint use situations through a discovery summary, Meta is clearly investing in an environmental system where artificial intelligence develops along with community participation and real world requests.

While the Meta AI app is designed first and foremost for consumers, its launch carries wider effects on companies across each sector.

Meta, with an audience of approximately 4 billion world users through its applications and device products, has the size for converting general expectations about technology mainly.

Even if there is only a small part of its users who download and interact with the Meta AI application, it will offer millions of millions-perhaps hundreds of millions-from non-technical consumers to an informal normal interaction with artificial intelligence, and displays the possibilities of interaction between the conversation in the text and sound, generating fast images, and solving problems.

This prevailing exposure is likely to accelerate the transformation of what people expect not only from consumer applications, but from workplaces, service providers, retailers and every type of merchant or sellers who interact with them.

When individuals get used to dedicated artificial intelligence and conversation that can understand context, expect needs, and help in creative or informational tasks, they expect and seek similar jobs everywhere – from their workplaces and those companies and institutions from which they buy.

Companies that do not provide access to or respond to the mention of artificial intelligence, which are still old or do not respond compared to what consumers are increasingly considered rejected by it.

In fact, the new Meta application may not simply compete with other artificial intelligence offers; The foundation line can be redefined to the standards of digital interaction through industries.

Institutions, regardless of size or sector, will need to rethink how artificial intelligence integrates customer experiences, service channels and even internal processes if they want to meet the new cultural expectations that are presented to the wide -ranging consumer with artificial intelligence.