Apple is on defense at WWDC 2025

It is in early June and the late feelings in Cobino.

The noise led to the last two developers’ conferences at a different Apple company. There was awaiting in 2023 a possible new headphone. In 2024, there was a sense of urgency that leads to the company’s advertisements and whom mights in reality, in the end they are good at something. But 2025?

Well, things are different.

The Vision Pro was the big advertisement in this offer for 2023, which is, still exists. According to what was reported, Apple has reduced production due to slow sales, and you can get one with a sharp discount on EBay. Maybe the price is wrong. And the announcement of great artificial intelligence last year? how’s it going? As, Apple’s intelligence stopped. The features that Apple managed to spread are disappointing, and the delicious modernization of Siri – perhaps even for years. It seems that the whole thing was a real failure inside Apple, publicly, the company has dropped an advertisement that displays Siri features that were not yet present. Och.

Then there are legal things. In 2021, a California court ordered Apple to allow developers to add links that allow customers to make purchases outside their applications. The company was also supposed to reach the logical basis of any commission that decided to take these purchases.

Apple’s subsequent compliance with this matter was so weak that Judge IV Gonzalez Rogers was tired and prevented the company from taking it any Fees on those purchases and recommended the issue of criminal contempt for procedures-and all of them are detailed in 80-page resolution. Meanwhile, in the European Union, the organizers have fined Apple for practices that fail to comply with the rules of anti -monopoly on DMA, Fortnite He returned to the application store, and oh yes, president Donald Trump continues to wave definitions in the face of Tim Cook with a Kokamami plan to persuade him to build iPhone devices in the United States.

What is the CEO of besieged technology to do it at times? This is what I would do Love To see in WWDC: Apple shows a little humility. I do not want to see a production of Hollywood two minutes of Craig Vedrigi jumping from a helicopter or anything with expensive haircuts in the wind. I would like to see Tim Cook take the stage and have the company’s last mistakes. Doesn’t this public condemn a kind of apology after the judge put it on an explosion to choose the worst option for developers in each turn? Is it not at least to admit that the company came out of its cherries, which show us apple offers in Apple at the same stage in the past year, which, through some accounts, were pure steam programs?

This will be the right thing to do, but an early signal that makes it unlikely to choose Apple this path. BoldAnnual John Gropper Dialogue program The episode is usually characterized by the manifestations of guests by Apple executives who offer color on large WWDC ads. But Gropper says it is this year, for the first time since 2015, Apple rejected the invitation to join. It is worth noting that GRUBER published a blog earlier this year and aims to offend Apple’s Apple Laborators. Serendipity, I’m sure!

This is a strong indication that Apple will choose the most knowledgeable option: project confidence and a smile. Instead of sincere recognition of his abuse, we may see it as a paper about starting the catastrophic Apple intelligence with a new elegant redesign and new agreement to name OS for fun. They will continue to pretend that a professional vision is a beloved innovation and not just the collection of dust on the first adopted shelves. They will insist that the notification summaries and the generator of the text mentor constitute a group of Amnesty International’s features worthy of attention.

The problem is, I don’t think it will be enough this time. Apple’s personality has maintained past mistakes, but I do not think that the playing book itself will work through the current crisis. The share price has decreased from its highest level earlier in the year-about my apartment from last June-a federal judge breathing fire in Tim Cook, and it is clear to anyone with iPhone 16 that Apple’s intelligence has been baked at best. And feelings? The road, the road off.

But the thing in the atmosphere is that you can turn it. WWDC is Apple’s opportunity to speak directly to its most important audience: developers. It is good for Apple executives to remember that applications that made iPhone what it is today. If the developers will follow the Apple in the next era of artificial intelligence, XR, or whatever the transformation, then it will now be an appropriate time to show some humility.