Chipotle CEO says they will open a new restaurant almost every 24 hours this year, thanks to AI

- Scott Boatwright, CEO of Chipotle says It expands at the rate of “ASI”, with plans to open more than 300 new sites this year. The growth key is the new AI technology, like its employment platform, “Ava Cado” luck.
If you are a fan of vessels, taco and borito, there is good news: there may be an opening in your life soon.
The company is currently running more than 3,700 restaurants, but it has ambitious targets to expand to 7,000 locations in the United States and Canada alone. On the stage in luckScott Boatwright, CEO of Chipotle Summit today, the company revealed that the company is almost one day expanding.
“We’ll open a new Chipotle restaurant this year almost every 24 hours,” Boatwright said to luckChristine Stoller. “And if you are thinking about the growth awaiting us and the need for able individuals, who are driven by purposes, they are more important today than most likely for our brand.”
Chipotle currently employs more than 130,000 employees – and with expansion has also been planned for Mexico, Boatwright admitted that the use of artificial intelligence technology made the recruitment process much faster. Last year, Chipotle “Ava Cado”, a company’s AI’s recruitment platform, has since said Boatwright said employment times have been reduced by 75 %.
Although the use of artificial intelligence in the recruitment process may be an uncomfortable sign for human resources specialists, Boatwright said that artificial intelligence has a place in business in all columns and industries.
He said: “This not only helps us to keep our restaurant, but also ensures that we have the best talent available in this industry.”
Artificial intelligence may give you a discount on your next Chipotle bowl
While Chipotle joins the long menu of companies that adopt artificial intelligence through their business, Boatwright said that you should not expect you to have a robot that flies borrito anytime (although it might make Gotcantol).
He added: “We are not looking to replace the humanitarian experience, and we look forward to removing waste and expanding or strengthening the experience of a team member.”
The company also uses technology within the reward system. If one of the customer does not buy in the last two weeks, Boatwright said that a deal that rises over time may be presented to carry the customer to come to the store. Artificial intelligence technology helps allocate deals to the individual based on their customization and the use of the brand in general.
Although Boatwright became the CEO only last year – after he was the operations of the CEO for more than seven years – he admitted his attempts to expand the company through new technology and we will only work on initiatives if customers enjoy the product.
“Customers come to Chipotle for food,” he said.
This story was originally shown on Fortune.com
2025-06-09 23:09:00