Apple Intelligence Is Gambling on Privacy as a Killer Feature

As Apple around the world Keynote concluded the developer conference on Monday, the market monitors could only notice that the company’s share price decreased, and it may have been a reaction to the relatively low Apple approach to integrate artificial intelligence compared to most of its competitors. However, the features and promotions based on Apple Intelligence were abundant, and while some of them are turned on using a cloud that focuses on privacy and safety known as Cloud Compute, many of them work locally on Apple Intelligence devices.

The Apple new messaging feature transmits texts from phone numbers and accounts that have not previously interacted with the “Unknown Sender” folder. The feature automatically discovers time -sensitive messages such as login codes or food delivery updates and will continue to be delivered to your main inner box, but it also wipes messages that seem to be deceived and placed in an unwanted folder. All this sort is locally using Apple intelligence. Likewise, the expanded and locally expanded calls feature will receive unreliable phone calls, ask for details about the caller, and copy the answers so that you can determine whether you want to pick up the call. Even live translation adds the actual time translation to calls and messages using local treatment.

From the perspective of privacy, local treatment is the golden standard of artificial intelligence features. Never leave the data your device, which means that there is no risk that it ends up to an unintended place as a result of a journey across the cloud. And new features such as random mail and “unknown” sorting messages for messages, examining calls for unreliable phone numbers, and live translation tools, appear to be designed with a strategy to use privacy as a difference in the already crowded Amnesty International.

In addition to being a privacy friendly, local treatment has other advantages such as allowing artificial intelligence -based services to be available in non -communication mode and speeding certain tasks, as data should not be sent to the cloud and processed, then send them to a device. If artificial intelligence features are widely available and accessible, although most companies are bound by trying to factors in low old devices that many of their customers are likely to use that may not be able to deal with local artificial intelligence. Apple does not need to be comprehensive, as it produces both devices and programs and has already imposed restrictions that Apple Intelligence can only run on modern devices models.

There are other restrictions on Apple Intelligence, and the company also provides integration with some obstetric intelligence services for external bodies to expand jobs. For Chatgpt from Openai, for example, users must run integration, and then the Apple Services will apply the user to confirm every time they go to send Chatgpt query. In addition, users can choose to log in to a ChatGPT account, in which case their information will be subject to regular Openai policies, or they can use ChatGPT without logging in. In this scenario, Apple says, it does not link the Apple identifier or another identifier to inquire about IP addresses for users.

Apple has been widely invested to develop a special cloud account to maintain strong safety and privacy guarantees to address artificial intelligence in the cloud. Other companies have even started creating a safe cloud plans similar to products and services that focus in particular privacy as a decisive feature. But the fact that Apple still publishes local treatment of new features when possible may indicate that privacy is not just an intellectual priority in the company’s approach to artificial intelligence. It may be a work strategy.