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Europe’s corporations enter new era of cooperation with E.U. to bolster competitiveness against the U.S. and China

Good morning from Geneva. For years, European policy makers and business leaders were concerned about what the correct response to the increasing economic competition from the United States and China. Last week, the answer became clear: Europe intends to return to companies, which means closer consensus between business groups and government.

At a meeting in Brussels last week, the World Economic Forum (where it worked from 2014 to 2022), met several dozens of executives of the Fortune 500 Europe companies with European Commission President Ursula von der Lin and four of its deputies. They conducted an open discussion that touched on the simplification and delay of the ESG bases, the reformulation of clean energy as a European independence issue, the formulation of Amnesty International Industrial Strategy to compete with the United States, and the creation of one system for companies to work throughout Europe.

It was also agreed that the exchange between large businesses and the European Commission will be repeated every six months, which represents a turning point with the past.

“So far, the process was that every company needed to speak to the European Union and the member states at the end,” Jesper Broadin, CEO of the IKEA group, and one of the incitement of the meeting. “This takes a lot of time. So we agreed to hold the CEO of Ballak with Ursula and the commissioners.”

The goal of these stock exchanges is clear: to support the competitiveness of European multinationals, which slid the 500 Fortune menu for more than a decade.

The ambition of simplifying the Cavakaki list in Europe and multi -layer is one of the elements of the new approach to companies, which business participants applauded last week. “I am not against the organization,” Christian Klein, CEO of SAP. “But we can do it better together. We have to have common working groups, to make sure we do it in the right way.”

But changing competition and combating monopoly, as Europe was historically aggressive, there was another element that both sides seemed to agree on.

“Our strategy on combating monopoly has changed somewhat,” Stefan Segorn, the European Commission’s Executive Vice President responsible for the industrial strategy, told me. “The committee is now our technology companies with regard to international competition, not just the internal European competition. […] This means encouraging mergers wherever possible in certain sectors, to give companies enough to compete in the world. ”

But despite enthusiasm, European companies are not only in their early stages, as there is still a lot of listening and education to achieve a real alignment. Klein told me that one of his repeated messages to the committee last week is to give up paganing, such as competition with the United States for the “Giga factories” and the chips needed for the AI ​​Agency. He told me: “This train has left the station.” Instead, note that Europe should focus on artificial artificial intelligence. “We have industry data. This train did not leave the station.”– Vanham

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2025-07-07 09:04:00

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