Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal

Google launched a set of advertising tools that operate in Amnesty International in India, which first appeared in the United States in May, as the cancellation of the so -called “Google Tax” made the South Asian market more attractive to global technology companies that sell advertisements online.

In March, the Indian government canceled its 6 % tax on digital ads, and is effective in April, as a step to address some commercial concerns raised by the Trump administration.

The representative of trade in the United States criticized the tax by calling it “discrimination and unreasonable”, as local companies were exempt. It will reduce the costs of technology giants, including Google, Meta and Amazon.

On Thursday, Google hosted the local version of its first time, Marketing Live, in its tools of Amnesty International for Indian shoppers.

One of the tools “created for you”, and it is available in the product studio, which determines the opportunities for related content via shopping catalogs, images and pre -extended videos and videos through artificial intelligence that merchants can save or post via Google platforms. Another tool is the subscription feature called Smart Bidding Exploration in search campaigns, which are designed to provide current smart bids and use artificial intelligence to find new and qualified strands that traders have not been seized or bids usually.

In addition, Google has introduced the capabilities of a new agent in Google ads and analyzes.

“These tools can learn from advertising inputs, including data groups, intended pages, assets, and campaign performance in an actual time, to remove guessing from achieving work goals,” said Dan Taylor, Vice president of Global Advertising at Google, at a round -media round table.

Google Ai Max brought search campaigns, which aims to enhance the performance of the search advertising campaign by identifying the most relevant and highly performance search quotes through learning from the intended pages in brands, current ads, and current keyword lists.

Google said that the Indian Marketplace online for used electronics commodities, its transfers witnessed 15 % and the costs of customer acquisition declined by 12 % after spreading artificial intelligence during the early test.

Google has also announced that the ads will begin to appear on an artificial intelligence overview in India later this year.

In addition, the company provided its SHOPPIBLE TV ads on YouTube in India. MastHe’s YouTube will start on the mobile phone in the country.

“YouTube on the connected TVs was the most broadcast on TV in India during the past year.

Likewise, the country has been an important market for YouTube, with short videos on the trillion times since launch. Chopy said that up to 87 % of Indian consumers watch YouTube or shorts as part of their shopping trip.

The presence of the digital advertisement in India grows, as the second largest Internet market in the world continues to see more online users. The country’s digital advertising market is expected to grow more than 20 % on an annual basis, reaching approximately $ 7 billion by the end of 2025, according to the DENTSU digital declaration report.

“India is a prosperous digital ecosystem. We have the largest number of users who actively try and test our products. So, this is the reason why these innovations are faster.”

Google confirmed to Techcrunch that its newly launched features including AI MAX campaigns for search campaigns, exploring smart bids, and MastHead from YouTube and CTV, and supporting MAX mode to keep only Indian to improve the local campaign compatibility. In addition, the company provided public candidates in urban and rural areas at the state level of Indian advertisers to enable more planning for granular, purchase and reporting.

India has always been a major market for Google, not only because it hosts the largest user base for the company but also because of a fixed growth in advertising revenues. In the fiscal year 2024, the total Google ads revenue in India increased by 11 % year on an annual basis to 312.21 billion dollars ($ 3.6 billion), while clear advertising revenues increased by 18 % to 27.43 billion dollars (320 million dollars).