Delta is using AI to set the maximum price you’re willing to pay

Delta Air Lines tends to pricing dynamic tickets that use artificial intelligence to determine the highest fees you pay for good, according to the comments luck It was monitored in the latest call of the company’s profits. After a limited technology test last year, Delta plans to stay away from firmly fixed ticket prices after seeing “surprisingly favorable” results.

“We will have a price available on that trip, at the time, the individual,” the president of the Delta Glen Hoinstein said in November. Delta is currently using artificial intelligence to influence three percent of ticket prices, according to last week’s profit call, and aims to increase this to 20 percent by the end of this year. “We are in a heavy test stage,” Hunstein said. “We love what we see. We love it a lot, and we continue to put it.”

Although personal pricing is not unique for Delta, the airline was especially explicit about its embrace. During that call in November, Hauenstein said that the artificial intelligence ticket system is “completely re -engineering of how our price and how we will be pricing in the future”, and we described that “a multi -year multi -year process.” Hawinstein acknowledged that Delta was enthusiastic about the results of the initial revenue that she saw in the test, but she noticed that the shift to the specific pricing of artificial intelligence may be “very dangerous, if not controlled and not properly done.”

The artificial intelligence pricing technology is provided for DELTA by Travel Fetcherr, which is also involved with Virgin Atlantic, Azul, Westjet, and Vivaaaarabus. In the case of Delta, artificial intelligence will work as a “super analyst” that works around the clock throughout the week to determine the prices of dedicated tickets that must be provided to individual customers in actual time, for all specific trips and times.

Airlines have changed their ticket prices for customers on the same roads for many years, depending on a set of factors, including the extent of reservation, what is the website or service that is booked, and even the web browser used by the customer. Delta is not an exception, but it seems that the pricing of artificial intelligence is set to expand the approach.

Delta acquired a temperature to ship customers at different prices for flights, after the price of pricing price tickets for individual travelers fell compared to groups in May. It is not quite clear how artificial intelligence tickets will be in the invading Delta when customers analyze to know the prices, however luck You notice that it includes the advocates of the concerned privacy.

“They are trying to see people’s heads to know how much they are ready to pay,” said Justin Kluko from monitoring the consumer of the post. “They mainly penetrate our brains.” Sinator Arizona Robin Galligo described it as “a” designed “predatory pricing for your pressure on each penny.