The perfect pitch: This NEA partner says every founder should answer these 5 questions

Ultimately, most founders have to place adventure companies in the hope of capital collection. Tiffany Lac, a partner in Nea, the theater at the Techcrunch’s All Stage in Boston to answer how to formulate the perfect event.
“I would like to think about the VC stadium as your initial way to evaluate the appropriate founder.” She said, “What you adopt.” This is a “reason” that you are the right person for this job and why you have a unique solution. But there is another reason, too: “Why” is now the perfect time to do this. “
Then there “from”, “ And she continued, “Who Have you recruited to do this crazy thing? Finally, “How.”
“how Will you get there? How will you get there today? How will you get there over time? She said.
She added that “some feeling of numbers,” saying that the part depends on the country that the company is trying to collect donations-seeds, chain A, etc. “Only these are supposed to be the basic basics.”
Preparing the stage
As luck explained, “The What” paves the stage, and tells the investor what the problem is, and how it affects people, followed by the solutions that exist today and where is the space for disruption.
She said that a experimental offer for the product during “The What” is a good idea, and that many investors love product offers. She said: “If you think the image is equal to 100 words, I think the explanatory show is worth 1000 hours.” “When you see the product, you will get it quickly.”
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Luck said that there are various “reasons” that every founder must address. First, there is a deeper why, as the founder goes to the story of his origin and explains his unique perspective about the solution.
She said the obsession is the key here, adding that investors want to see and understand that the founder is completely consumed by a problem and a solution. She said this passion is what will keep everyone enthusiastic to continue building.
Then it is “Why Now”, which means going to market dynamics and preparing.
She said: “He tells the story of the reason for the market’s readiness for what you have or what you adopt.”
The reason now leads to “The Who”, where the founder is expected to talk about the team they collected, and how everyone’s skills complete each other, and why everyone is obsessed with the mission of the product.
Lake said: “The common condemnation piece is really important.” “It is how you all imagine the future together? ”
“How,” is the place where the founder is supposed to talk about “landmarks”.
She said here, that investors want to know the minimum viable product (MVP)? Who are the first users? What are the reactions that the product gets so far?
“And again, explain where you are today. Where are you going? What did you learn?” I asked, narrated the questions.
Talking about the axis, if necessary, is also good here.
Fortunately, she noticed that she often spoke to the founders who have achieved early or at some point in their journey. It helps investors learn more about the early stages of the company, “Where do not go, and what to do, and will help in the rest of the trip.”
In order to love numbers
Finally, the importance of numbers weighs.
“Investors love the numbers,” she said. “I think many important numbers also involve telling stories.” Here, investors want to know the size of the market and any preposition may have the product. “Why do customers love this product? Why do you imagine that it will not only grow, but grow in a sustainable way in a large way?”
She loves to see a company talking about the amount of money it burns, and what the runway looks like. The most important thing, though, is Asking: How much is the founder to raise this tour and what they will do with money.
All this together, the World Health Organization, and what, how, and (two) serve as a starting point, which helps the founders as they leave for entrepreneurship.
She said: “The establishment of a company like extremist sport,” said it is similar to the climbing of Everest in particular. “You are ascending to landmarks, different camps. You are facing challenges, you are dealing with storms, and you know, in the end you are trying to reach the top, to the top.”
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2025-07-19 16:00:00