Snowflake, CrowdStrike CMOs on what CEOs should know
Marketing movements. Earlier this year, it was a pleasure to deal with a conversation between three high levels, repeating the CMOS at the March Capital annual summit in Los Angeles. Between the time for the time to start the start to hire a real CMO, the latest uses of artificial intelligence in marketing, and going to the market, another topic continued on the surface: What CMOS wants to know the executives.
Marketing can be a mystery for founders and executives – especially technology. Sometimes they employ a marketer from the top of the dollar and do not know what to do with them. “For many CEOs, it is a black-box and costs money,” says Johanna Fleur, who was the first CMO for Crowdstrike, who was now growing in the 4 billion dollar cybersecurity through the 2019 subscription.
Jennifer Johnson, CMO Four times, has left Flower as head of marketing at Crowdstrike, the way to set CMO for success is allowing them to enter the heart of the work, says Jennifer Johnson, CMO four times that left Flower as head of marketing at Crowdstrike. “One of the mistakes that the founders see are making is that they rent a marketing person, then they do not spend enough time with them. They do not claim a marketing person who really understands vision, as we go as a company, where we can be successful, what we do.” “The marketer needs to know that in order to facilitate the construction of the appropriate market site.”
For a new CMO, the determination of locations is their first task. This includes sitting with the CEO, thickening the company’s story and value, and the way to win the battle for customer minds. “What is the problem that you finally solve?” Johnson asks. It is not why your product is faster, cheaper or better – but what is the problem that you can fix it specifically.
Dennis Pearson, CMO, from the snowflake, says, “Your S1 formulation is not the time to know your sites, or do not take enough time to improve it until it is years. Marketing cannot do it alone.
Another legend, this cmos hope for the statue? The concept of “healthy tension” between sales and marketing. “It is a very stupid idea,” says Johnson. “It begins to make this imbalance, and then someone – the marketer usually will be released,” she says. “As a founder or CEO, you need to facilitate this alignment.”
After that, only then, you will come to the CMO rental fruits.
Emma Hinchelv
whatever.Henchev@Fortune.com
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2025-07-21 13:07:00
