The Commercial Reality: Eddie Hearn Reveals Why A Potential Anthony Joshua Vs. Andre Ward Fight Lacks Appeal

The promoter of Eddie Herne’s match rejected the idea that Anthony Joshua is fighting against André Ward, 41.

Herne says that the former champion of the medium weight and light weight (32-0, 16 KOS) will not produce “numbers” commercially, the Ward team believes it will be. He says that Ward was one of the best fighters in his generation, but he was “A while ago.”

I want to do a call

The fighters who focus on Hern on Joshua, Jake Paul and Tesson Fiore will be a huge commercial cloud, making AJ a lot of money. This is what 35 -year -old Joshua wants in this late stage of his career, and the largest payment days are possible.

The “SOG” wing has not been fighting since 2017, and this is a long time to be inactive for a fighter that has never been one of the big attractions in PPV when he was fighting. Not like Mike Tyson’s return 20 years after the ring.

It was not a huge star when he was fighting, and his last competitions were against Sergey Kovalv in 2016 and 2017 as an ugly view, and the battles that involve a lot of transition and wrestling by André. It was not impressive that the fans watched, and both battles were controversial about the result.

Targeting Paul and anger

“We are negotiating with Nikisa [Badarian] And Jake Paul about the possibility of this battle. Tyson Ferry battle. André Ward, Chairman of the Board of Directors, said, “He calls André Ward, Chairman of the Board of Directors, Andre Ward, 41, calling Anthony Joshua.

The battle is targeted between Joshua and Jake Paul in early 2026. Herne did not say from, if anyone, he will fight AJ in 2025. Although France was seen trained with his father this week in front of the John’s Caravan “Big”, it is doubtful whether he was interested in fighting Joshua this year. Therefore, technically, Joshua will be free to fight André Ward, but from a financial point of view, he will not sell compared to the battles that Herne aspires.

“For me, I don’t think this battle [Ward] It is great as some people believe, especially from the Andre team. “Andre was a great fighter, one of the best generation, but he was a while ago,” Herne said.

André should have returned a long time ago if he wanted to get profitable battles against stars like Joshua. This is his mistake.

Marketing mismanagement

“It is clear, when we look at Jake Paul, Tyson Fiore, and these types of battles are thinking about what Andrei Ward might expect in that battle,” Herne said. “I think they will feel very disappointed in commercial ads in that battle. I am just sincere. So, not even anything I looked at [Joshua].

“I know that Joshua will take the battle, but I think that when he spits the numbers, it will not be what it appears.” Obviously, when we talk about Jake Paul’s fighting [it’s a much bigger one]”