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Could Buying SoFi Technologies Stock Today Set You Up for Life?

  • Online banking model in Sofi helps customer seduction away from old banks.

  • The lending of the company grows rapidly, and it is now profitable.

  • After height sharply over the past 12 months, the arrow is now expensive.

  • 10 shares we love better than Sofi ›

Banking is slowly transferred to the twenty -first century. Outside branches, checks and material currency. In mobile banking applications, transfers are digital money, and online banks only. Sufi techniques (Nasdak: Sophie) It turns to the leading digital bank in the United States. By offering better interest rates in its class and a comprehensive group of personal financing options, Sofi has gained a lot of its market share in recent years and is now profitable. Its stock has increased 263 % in the past 12 months alone.

But the party may just start, as there are many deposits and customers that can be attracted from old banks. Does this make Sophie a stock that can prepare you for life?

As a modern bank that does not have material branches, SOFI has a cost feature on old institutions that most Americans use today. The infrastructure management of its software and its center does not require a lot of spending on general costs, employees and technical debts, which enables them to provide much higher interest rates on savings accounts and still achieve profits.

Today, SOFI offers an annual interest rate of 3.8 % on savings accounts, even with like huge competitors Bank of America They pay approximately 0 %. This means that the customer who holds $ 10,000 in a high -yielding account can earn $ 380 in interest income annually by switching to SOFI. No wonder that it had grown from 650,000 customers in 2018 to 11.7 million at the end of the last quarter.

The deposits, which feed Sufi lending operations, grow quickly. In early 2022, Sofi acquired a small bank in order to obtain a national banking charter, which enabled it to accept deposits on its public budget, giving it an advantage against other banks via the Internet that lacks these banking licenses when it comes to providing loans to customers. The deposits grew from a permanent start to 30 billion dollars, with the addition of $ 2.3 billion in the last quarter alone.

Smart savings turn into Sofi, more than they are for its online bank competitors. For example, between Q2 2022 and Q2 2025, Mali ally Her deposits have grown at less than $ 10 billion despite the fact that she has many years of experience from Sofi to attract online banking customers.

It is clear that there is some magic in proposing the value of the Sofi customer, and this should continue in the coming years, as the surface has not yet been scratched with regard to the opportunity to deposit.

2025-09-13 13:30:00

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