Kohl’s 2024 Net Sales Drop as Company Positions for Growth

Written by Daniela Barra

Kohl’s Corporation (NYSE: KSS) said that net sales decreased by 9.4 % and 7.2 % for each fourth and fiscal year 2024.

The profitability of the fourth quarter of the company for the fourth quarter amounted to $ 0.43 ($ 0.95 amended), while the profitability of the diluted stock for the entire year was $ 0.98 ($ 1.50 amended).

They said in a statement that the operating income decreased to 126 million dollars in the fourth quarter compared to $ 299 million in the previous year, and $ 433 million decreased for the entire year.

“We have identified the main fields of concentration and take measures in 2025 to re -put Kohl to achieve success in the future,” said Ashley Boucanan, CEO CEO. “Our customers expect a great product, a great value and a great experience from Kohl. I am sure that the areas we have identified will offer what customers want and expect from Cole.”

Looking at the fiscal year 2025, Kohl said they expect the net sales will decrease by 5 % to 7 %, with the profitability of the diluted stock ranging from $ 0.10 to $ 0.60.

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