Is Google playing catchup on search with OpenAI?

Take the artificial intelligence mode, announced by March 5. It is great. It works well. But it is largely the follow -up of what Openai was already doing. (Also, do not confuse the name. Google has already had something called an artificial intelligence overview of the research, but artificial intelligence mode is different and deeper.) The company explained in the blog post, “This new research mode expands what Amnesty International can do from artificial intelligence through the most advanced thinking, thinking and multiple energy so that it can get help even with more difficult questions.”

Instead of a brief overview with Links out, you will dig artificial intelligence and provide more strong answers. You can also ask follow -up questions, which is something that is not supported by an artificial intelligence overview. It seems to be a natural development – to the point that it is strange that this is not already available on a large scale. Currently, it is limited to people with paid accounts, and even then only via the trial sandbox of search laboratories. But more, why wasn’t it available, for example, last summer?

The second change is that it added the history of the search to Chatbot Gemini, and promised more customization on the way. In this one, Google says: “Gemini allocates to communicate with your Google applications and services, starting with search, to provide unique responses and address your needs directly.”

Much of what these new features do, especially the AI ​​MODE ability to ask follow -up and depth questions, and feel like a parity with what ChatgPT has been doing for months. It was also compared to confusion, which is to start a search engine of artificial intelligence.

What any of the feature does not feel is something new and new. He does not feel innovative. Chatgpt has always built the user’s history and used the information it has to achieve the results. Although Gemini can remember things about you, it is somewhat shocking for me that Google took this time long to bring signals from their other products. It is clear that there are concerns related to the field, but this is a product that we have been talking about.

The other thing is that, at least as you have found so far, Chatgpt is better in these things. This is a small example. I tried to ask both: “What do you know about me?” Chatgpt answered with an insightful, and even thoughtful definition file, based on my interactions with it. These are not only the things that I explicitly told you to remember about me either. Many of them come from the context of the various claims that I fed. He discovered the type of music I love. She knows a few details about your taste in movies. (“You do not enjoy special Slasher movies in general.” Some of them are just a kind of strange pleasure. For example: “I built a small shed for garbage cans with a articulated wooden roof and need a solution to hold it.”

Google, although there are literal contracts from my e -mail, search, browsing, and a copy of each digital image I took at all, and a more terrifying vision in depth Advertiser You want, opposite someone who hopes to have useful designer results. (“You enjoy comedy, music, podcasts, and take care of both the current and classic media”)