The Amazonification of Uber: Part II

Three years ago, I wrote about Amazonification of Uber, an evolution for the transport company in a closed business episode that nurtures customers again in other Uber channels. At that time, the focus was on the way Uber created customer sticks through, for example, active use clients to the grocery, and a grocer to alcohol, and then returning to navigation.

Today, it seems that Uber exceeds its concentration on transportation and work to become a comfortable, comfortable application, a sum of services, and a daily lifestyle with its best performance behind Paywall.

An example of this: Uber launches this week the first day of Uber, the company’s special version of Prime’s Day. Prime Day is a two -day shopping event for Amazon Prime members, the Hype Hype festival that leads people to spend more than they usually do on material things because deals!

Amazon has witnessed sales rise every year since the event was launched in 2015, and last year, the company has reached 14 billion dollars.

Uber is far from achieving such a scope, but the capabilities are present due to the presence of the company, the technology of logistics, and the drivers network – both is bothered and independent.

The first member of the Uber one member from 16 to 23 May goes, and is tens of thousands of deals through the assortment of private Uber products as well as retail and hospitality partners.

Uber clients will be able to reach 20 % of Uber Black, 30 % of Uber Reserve, and 40 % of Uber’s comfort. Other deals include:

• 3000 points from Delta Skymil for people who linked their Delta and Uber accounts and took 10 flights during the week.
• Ura rings discounts.
• $ 20 of buying the following Ticketmaster if you spend $ 3 on grocery stores.
• Free food from almost every fast food restaurant, including Chipotle, Dunkin ‘Donuts Ited Coffee and 10 pieces of chicken from McDonald.

“We want to create the joy of one Uber members,” Sashin Kansal, chief product official in Uber, told Techcrunch. ))

Uber always develops Uber One, which is about 30 million members today. The CEO of Uber Dara Khosrowshahi said during the company’s first -quarter profit call last week that the members “tend to keep.”

“They spend three times more than not members,” said Khusrachihai.

Since Uber works to collect more partnerships outside the delivery of food and groceries (only see their last link with Home Depot) and merge these deals with its membership program, the company reflects the development of Amazon. Amazon started as a digital seller. Then I started selling everything. You now have the infrastructure of both e -commerce and digital life, whether it is AWS Cloud services or a major video.

For many, Amazon is a means of life. With a member uber, the company indicates that this, too, wants this type of spread. It is betting that the assets-and not the packets presented in the Rivian trucks-can be the next backbone of the culture of digital consumer.