Advertising Confronts AI-xistential Crisis

The MAVERICK Sir Martin Sorrell, who was previously led WPP, started the Media S4 Capital as an answer in the “New Age” on the model of the huge agencies that helped its intervention. But with the latest Amnesty International, the S4 is struggling to adapt just like the old guard.

S4 has lost 97 % of its market value since its peak 2021, and with customers continuing to reduce their advertising budgets, the company has reduced its expectations for this year. Last week, the S4 said he was holding talks for the UK marketing group MSQ, but MSQ did not get the memo. MSQ said he was surprised by the advertisement and was not following the deal.

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Includes are only one of the strategies used by advertising companies to combat an increasing threat from Big Tech, which has already acquired a large part of the distribution side of the advertisement. Almost half of our announcement, they went last year to Google and Meta, and the technical giants armed with artificial intelligence are chasing the rest now.

Snap, Pinterest and Google introduces AI tools to edit ads and switch. Meta plans to issue artificial intelligence tools next year, which will take this trend a step forward, allowing users to create ads without any help from the world don Drapers.

Advertising agencies, in the meantime, rush to get a step before the technology companies that are trying to replace them:

• WPP, whose profits have decreased by 71 % in the first half of this fiscal year, plan to invest $ 400 million in building their artificial intelligence tools for sale to customers. The agency was a partnership with stability Amnesty International to increase artificial intelligence offers.

• Its revenues, whose revenues have achieved better after customers like Coca-Cola and MARS from WPP, have won hundreds of millions of dollars aside from the platform of artificial intelligence and relevant investments.

Understanding mode: The movements of artificial intelligence agencies can put a step in front of technology competitors … or cause them a journey over their feet. WPP 7000 reduced jobs in the spring, and outgoing CEO Mark Reed said he expected fewer people to participate in advertising with artificial intelligence growth. At the same time, customers not only reduce budgets but also expect discounts due to the efficiency of artificial intelligence, Guardian Reports. Creating the necessary tools to allow DIY customers to further advertising, instead of relying on human difference, can fix the basic offers of agencies from services to products and narrow the range of jobs in advertising AI’s connection.

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