AI referrals to top websites were up 357% year-over-year in June, reaching 1.13B

AI’s referrals to web sites still have a way to go to catch the traffic provided by Google Search, but they grow quickly. According to new data from the market Intelligence Thanpweb provider, artificial intelligence platforms in June have produced more than 1.13 billion referrals to the best 1,000 world levels, a number of 357 % since June 2024.

However, Google’s research continues to explain the majority of traffic to these sites, which represents 191 billion referrals during the same period of June 2025.

One category of attention these days is news and media. Online publishers are witnessing a decrease in traffic and preparing for one day they call “Google Zero”, when Google stops sending traffic to web sites.

For example, the Wall Street Journal recently reported the data that showed how artificial intelligence overview was killing traffic to news sites. In addition, the Pew Research Center study this week found that in a survey of 900 US Google users, 18 % of about 69,000 searches for artificial intelligence oral searches, which led to clicking on users on the connections 8 % of time. When there was no summary of Amnesty International, we click on the links for nearly twice, or 15 % of the time.

I found a similar that AI’s referrals in June to news and mark sites have increased by 770 % since June 2024. Some sites will, of course, rank higher than others that prevent access to artificial intelligence platforms, as the New York Times does, as a result of its lawsuit with Openai to use its articles to train their models.

In the news category, Yahoo offers 2.3 million referrals of artificial intelligence in June 2025, followed by Yahoo Japan (1.9M), Reuters (1.8 meters), The Guardian (1.7M), India Times (1.2M), and Business Insider (1.0M).

Regarding the methodology, AI is similar to artificial intelligence as web deals to a field from the AI platform such as ChatGPT, Gemini, Deepseek, Grok, Perplexity, Claude and Liner. Chatgpt dominates here, which represents more than 80 % of artificial intelligence referrals to the best 1000 fields.

The company’s analysis also viewed other categories that go beyond news, such as e -commerce, science, education, technology/research/social media, art and entertainment, business, and others.

In e -commerce, Amazon Etsy and Ebay followed when it comes to those sites that witness most of the referrals, at 4.5m, 2.0M and 1.8M, respectively, during the month of June.

Among the best social sites and sites, it was not surprising, surprisingly, the upper part of the list, with 53.1 million referrals in June, followed by Reddit (11.1M), Facebook (11.0M), GitHub (7.4M), Microsoft (5.0M), Instagram (4.7M), LinkedIn (4.4M),

The analysis ruled out Openai because many of its referrals were from Chatgpt, noting its services.

Through all other fields, site 1 included artificial intelligence referrals for each YouTube category (31.2M), search portal (3.6 m), zillow (776.2K), Europa.eu (992.9k), Wikipedia (10.8m), Nih.gov (5.2M), Investing.com (1.2M), Home) and Zara (325.6K).