American Eagle CEO defends Sydney Sweeney jeans ad amid controversy

In an interview published on Monday, the CEO of the American Eagle Outfitters Jay Schottstein said in an interview published on Monday that the company was behind the Sydney Sweeney Jeans, which sparked controversy with some liberal commentators.

“You cannot run on fear,” Shottinstein told the Wall Street Journal. “We are behind what we did.”

He said he told the company’s executives to remain calm and not comment on the campaign, which prompted some reaction to the left. Some liberal media critics have argued that the American Jeagle Jeans advertisement promotes racist topics and “retreat.”

The CEO assigned a team to monitor social media reaction and survey customers, WSJ said. American Eagle kept the ads in place, which gained interest in favor of “Great jeans”.

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“Genes are transferred from parents to offspring, and features such as hair, personality and even eye color are often determined,” Suene said in one of the American eagle ads. “Blue jeans.”

The magazine stated that Shuttente, the Orthodox Jews, was surprised by some claiming that the advertisement is promoting the improvement of birth control.

At ABC GMA First Look on July 29, the show was marked by a clip from the University of Kane Robin Landa, which connects Sweeini ads with the proxy improvement movement.

The professor said: “The Torah” jeans “is activating the historical associations of this country.

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A window of actress Sydney Sweeny was seen in the American Eagle Store window on August 1, 2025, in New York City. (Michael M. Santiago / Getty Images / Getty Images)

“We or his team felt that he or his team felt that the advertisement was offensive.

The American Eagle’s 25 % shares earlier this month after the second quarter profit report, which highlighted the retail seller’s success.

“The famous falling campaign with Sydney Sweeney confirms that we are the American jeans brand,” said Shottinstein during early September. “We have seen a new selection of customers and a brands aware of the population composition and age races.”

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Sydney Suene at Lionsgate’s “Americana” Los Angeles, which was held at Desert 5 Sot on August 3, 2025, in Los Angeles, California. (Gilbert Flores / Variety via Getty Images / Getty Images)

The American Eagle has also successfully admitted its recently launched marketing partnership with the NFL Kelce player, who is participating in the singer Taylor Swift. The company announced last week that it will launch limited design cooperation with the Kelce’s Lifestyle, Tru Kolors.

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Gabriel Hayes and Sophia Compton contributed to this report.