American Eagle shares spike 25% after hailing Sydney Sweeney campaign success

The shares of the American Eagle company increased by 25 % in trading hours after Wednesday hours after the retail seller issued a second -quarter profit report in which she tells the success of her advertising campaign with actress Sydney Sweeni.

In the profit report, the controversial “Greens” company strengthened Sweeini, which was launched in July, and also included a group of denim, partly to the high participation, similar sales and awareness of customers.

“The famous fall campaign with Sydney Sweeini confirms that we are the American jeans brand,” Jay Shottinstein, CEO of American Eagle Outfitters, said during a Wednesday’s profit call. “We have seen a new selection of customers and a brands aware of the population composition and age races.”

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The American Eagle has also successfully admitted its recently launched marketing partnership with a Taylor Swift. The company announced last week that it will launch limited design cooperation with the Kelce’s Lifestyle, Tru Kolors.

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“It is fueled by the offers of the strongest products and the success of the recent marketing campaigns with Sydney Sweeny and Tarvis Kelos, we have seen an increase in awareness of customers, participation and similar sales,” Schuttnstein said in a statement.

“We look forward to building our progress and the continuous strength of our iconic brands to pay high profitability, long -term growth and the value of shareholders.”

Show a window for actress Sydney Sweeny at the American Eagle Store window on August 1, 2025, in New York City. (Michael M. Santiago / Getty Images / Getty Images)

Reuters reported that the American Eagle company, which focuses on Gen Z shoppers, has partnered with actress Gina Ortega and tennis Coco Goff, according to Reuters.

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Earlier this summer, the retail giant released her campaign with Sydney Suene, entitled “Sydney Sweeny has a great jeans.” After the launch, there was a mixture of reactions on social media.

Travis Kelce, Left and Taylor Swift interact with the play The Edmonton Oilers and Florida Panthers during the first period in the game 4 of the Stanley 2025 Cup final in Aryant Bank Arena on June 12, 2025, in Sunrise, FLA. (Bruce Bennett / Getty Images / Getty Images)

Some of them are called American eagle campaign “Deaf tone” due to alleged racist tones. Others praised the actress for killing the ads. President Trump is even harmonious, describing the advertising campaign as “wonderful”.

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In a promotional video posted on the brand InstagramThe 27 -year -old walked towards the American Eagle advertising board and the logo of the logo “Sydney Sweeney has great genes.” Sweeney via “genes” and replace them with “jeans” before walking away.

Janelle Ash from Fox News Digital contributed to this report.