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Andy Jassy’s focus on explaining Amazon’s AI bets publicly is something other CEOs can learn from

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Good morning. This is Jason del Rery, luckTechnology correspondent covers Dayan while traveling.

Yesterday, I listened to Amazon’s annual shareholders meeting, which was not controversial like any large and powerful company that you could hope for. Investors voted for all shareholders’ proposals, which called for more supervision of transparency or transparency from Tech Titan.

But I found that it is worth noting that Andy Jaci, CEO of Amazon, used this forum as another opportunity to build confidence in Amazon’s heavy spending boom, as I wrote yesterday. The technology giant launches about $ 100 billion in capital expenditures this year, as it focused primarily on this field, compared to $ 78 billion in 2024.

GEN AI CEO was martyred through two operations: “Avoid costs, productivity” and “completely new customer experiences”. In the first bucket, he referred to the basic Chatbot for the company’s basic customer service, which was searched using the Gen AI, as well as the Gen AI tools that help the Amazon sellers create new lists faster, and those that help the company to anticipate customer demand for inventory more accurately. In the second Aquarius, Jassy Breezed, through a group of products facing customers, from the Ruffus Shopping Assistant to the new Alexa Plus Assistant, which the company began to offer to a limited customer base last month.

Jassy’s continuous focus on explaining the company’s bets from artificial intelligence publicly-here and recently on the company’s profits calls and in the company’s events for the press and partners-it seems that it is repeated to the observers from the company.

But consistency appears to be a smart step for an executive president with many stakeholders for anxiety-viewers, shopping agents, AWS agents, sellers, corporate employees and potential talents as well.

It is clear that the feature of Jassy is that many other executives are a group of products that work to confront the consumer that works to confront AI and that are easier for the general public and the internal staff base, to focus on some of the usage companies that are adopted at the beginning.

This means for all RUFUS, Alexa Plus, or the AI’s customer review summary that can refer to Jassy, ​​many smaller companies stare in the initial GEN AI use that focuses on replacing human work, or at least, which reduces the amount of work needed for human employees-while reducing the natural result if it is not a target. The messages for the public are a more difficult task.

More news below.

Call the executive daily via Diane Brady at Diane.brady@fortune.com

This story was originally appeared on Fortune.com

2025-05-22 08:58:00

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