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Apple CEO Tim Cook’s $100 billion commitment to U.S. manufacturing came with a gift for Trump: a glass ‘Made in USA’ plaque mounted on 24-karat gold

As if a $ 100 billion promise to invest in American manufacturing was not sufficient, Tim Cook, CEO of Apple, gave president Donald Trump another symbol of commitment: a custom glass panel installed on a golden platform over 24 carats.

Cook said: “It is a unique unit.” After Cook indicated during his oval office visit that the gift box was made in California, that the engraved glass was designed by a former corporal in the naval weapon working in Apple, and that the gold base came from Utah, “Thank you very much, it’s great.” The price of gold is $ 3,383 an ounce starting on Thursday.

In the Oval Office on Wednesday, Cook announced Apple plans to accelerate local manufacturing, and flow at $ 100 billion in the “American Manufacturing Program”, which will expand the 18 -year -old Apple partnership with Corning, a New York -based company that produces glass for iPhone and iWatch. The tremendous cash commitment links the total commitment of the technology giant to local production to $ 600 billion over the next four years, after announcing Apple’s investment of $ 500 billion in February.

The Apple advertisement comes at a time when Trump plans to impose a 100 % tariff on semiconductor chips, long -distance hiking prices, cars, hardware, and other technology using chips. Thanks to his renewed life for American manufacturing, Apple is effectively evading the tax.

“If you are building in the United States of America, there are no fees,” Trump said at the meeting with the press and coke, as he also announced the tariff of chips.

Trump pressed American technology companies to transfer production locally-despite analyst warnings that they are not costly effective nor logistical to do so. Even the United States is manufacturing Darling Corning has a Chinese subsidiary that provides optical fibers to the regional market. In May, Trump threatened a 25 % tariff on Apple if relations with foreign manufacturers in India and other places were not interrupted. Last month, Cook expected that he would achieve $ 1.1 billion in customs tariffs in the next quarter, as it continues to rely on its production in China and India.

She did not respond to Apple luckRequest to comment.

Cooking and Trump flirting

Cook has a long history of working with Trump, and gaining the title “Trump Hamsa” for his ability to make concessions on tax cuts and manufacturing obligations.

According to Joseph Badarrako, a professor of work ethics at the Harvard College of Business College does not agree with his spirit of preserving things with the president, but also continues to distinguish Apple from its technical competitors.

“The president has now obtained a long series of these giants to manufacture in the United States from many other countries and many companies,” luck. “So this is the way to make apple’s commitment to stand out a little more.”

He added: “Nobody describes it as an ethical noble, but it was just a small gesture confirming the commitment of apples.”

In April, NVIDIA pledged $ 500 billion to manufacture artificial intelligence equipment in the United States, following the ELI Lilly drug giant, which announced plans to double its manufacturing investments in the United States to $ 50 billion. Although Cook’s gift to Trump is likely to forget quickly, BADARACCO has been launched, other executives may look at Apple as a precedent to move in uncertainty in politics.

“If you are running a company dealing with the Trump administration, you got a collapse of old checks and balances: congress has the courts moving slowly, and in the meantime, you have a president who behaves, through many accounts, arbitrarily.” “So you have to do what you can in such circumstances.”

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2025-08-07 17:57:00

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