Apple executives have held internal talks about buying AI startup Perplexity

Adrian Birka, head of the company’s integration and acquisition operations, created the idea with the Eddy Cue Services and the most important decision -makers of artificial intelligence, according to people who have knowledge of the issue. The people who asked not to know this said that it is at an early stage and may not lead to a show.

Such a deal will help Apple to develop an artificial intelligence search engine, which is part of the efforts made to deal with the possible loss of a long arrangement with Google. This partnership, which includes making Google the virtual browser on devices, generates approximately $ 20 billion annually to Apple – and is now being threatened by implementers to combat monopoly.

So far, Apple’s executive officials have not discussed a presentation with the confusion management. Bloomberg News reported on Friday that Meta Platforms Inc. I tried to buy confusion earlier this year.

“We have no knowledge of any current or future integration and purchase discussions that involve confusion,” Ai Startup said in a statement. Apple refused to comment.

Read more: Meta discussed the purchase of confusion before investing in Amnesty International

Al -Hirah service provides actual time to questions that use the latest information from the web. If Apple is involved in conversations to buy startups, this step will not likely occur until a decision is made in the Google Antitrust experience. That is when Apple knows whether the profitable Google Convention should be not binding.

Google shares reflected inverse gains and nearly 1 % decreased in late trading after Bloomberg reported on confusing Apple discussions.

Al -Hujir recently completed an investment round estimated at $ 14 billion. The deal will be anywhere near this level the largest acquisition in Apple’s history. The company’s biggest treatment so far is to acquire 3 billion dollars in 2014-although Apple has entered into more than a billion dollars in the Intel Corp unit and a stake in the Chinese company DIDI.

After Meta failed to reach an agreement with confusion, a 49 % segment of AI bought $ 14.3 billion. This deal is part of Meta’s attempts to create a team called SuperINIGE AI, which will now include the co -founder of Scale Alexandr Wang.

Apple and Meta were waging a broader battle for talents. Meta recently participated in discussions for the employment of Daniel Gross, co -founder of AI Safe Superinte game Inc. While the discussions between Meta and Gross are sophisticated, Apple tried to persuade him to join her instead.

In 2013, Gross sold a startup named Cue to Apple. This purchase helped form the basis of some early artificial intelligence features in the iOS operating system, the iPhone operating system. One of the founders of Gross’ Cue, Robby Walker, the Siri Voice Assistant to this year. Walker is now leading the Apple project that is called knowledge with the aim of creating a competitor for Openai’s Chatgpt that can use data from the open web.

Gross did not immediately respond to a request for comment.

Birka and Idda Koy, who inform the CEO of Apple Tim Cook, lead the efforts to acquire artificial intelligence and employment.

Searching for talent is part of an attempt to catch artificial intelligence. The company was slow to present the Apple Intelligence Plastic platform and is still leaving competitors in the main features. Siri, which was renewed indefinitely, is delayed this year, as the company is now aimed at preparing for next spring.

Read more: It targets Apple Spring 2026 to launch the late Siri Ai upgrade

Apple unveiled a relatively small list of new artificial intelligence improvements at the World Developers Conference earlier this month. The latest features include live translation capabilities and deeper partnership with OpenAi on Chatgpt’s -based images.

The purchase of confusion will give Apple to pump the talent of Amnesty International, a well -known brand in the area of ​​artificial intelligence and consumer product. The deal can also help future employment efforts.

Apple also discussed an alternative plan: cooperating with confusion rather than buying it. The partnership will include adding confusion as AI’s search engine in the Apple Web browser and merged it into Siri.

Apple has met several times in recent months with confusion, and its AI team has actively evaluated technology – a sign of a close relationship with the company.

It can be one of the main holidays in this process is a deal within the work between confusion and Samsung Electronics, which plans to announce a deep partnership with startup. Samsung is the largest Apple competitor in smartphones, and the features of artificial intelligence have become a decisive new square for competitors.

In her statement, Al -Hirah said it should not be surprising that the major manufacturers would want to provide “the best and more accurate research for its users.”

“This confusion,” said the startup.

Read more: Samsung is approaching a wide -ranging deal with the confusion of artificial intelligence features

Cue, which includes Apple and iCloud broadcasting department, has previously expressed her interest in confusion. During the testimony of the Google Antitrust experience in May, the jury told the industry that the industry is far from standard online searches into artificial intelligence tools. It has made clear a scenario in which search engines from artificial intelligence can solve the current offers of Google.

“We were somewhat affected by what he did, so we started some discussions with them about what they are doing,” he said.