Apple plans to ‘significantly’ grow AI investments, Cook says

Apple indicated on Thursday that it is getting more serious about its plans to catch up with the artificial intelligence race.

“We see Amnesty International one of the most depth technologies in our lives. We integrate it through our devices, platforms and through the company. We also grow our investments.” He added: “Apple has always been about taking the most advanced technologies and making it easy to use and access to everyone, and this is at the heart of our artificial intelligence strategy.”

Cook expanded these comments on the call, noting that Apple was “re -allocating a good number of people” to focus on artificial intelligence.

He added: “We have a wonderful and wonderful team and we put all our energy behind it.”

The company said that artificial intelligence investments are also paying the increase of Capex spending, which was in a year. However, Apple indicated that it is still using a hybrid model as it depends on third parties to make capital investments, which is why the number will not grow significantly.

Before inviting it, the company participated in an interview with CNBC that it is open to integration and purchase to accelerate its road map. The executive company told that it had already acquired seven companies this year. Cook said he was not “huge” in terms of dollar.

In the call, he added that the Apple was acquired at one rate every several weeks.

Apple has been criticized for criticizing it for the era of artificial intelligence; It has announced a number of features of artificial intelligence that has so far failed to ship. The company was even accused of displaying an improved version of Siri’s artificial intelligence, which was not close to launching.

But Apple has defended herself by saying that she does not need to rush – that launching wrong features or wrong products just to be the first mistake. This is especially true if these products do not work as they promised.

So far, Apple says it has launched more than 20 Apple intelligence feature, including visual intelligence, cleaning and writing.

Later this year, Apple plans to launch the features of Amnesty International such as a live translation and an experimental friend working in Amnesty International, but Siri’s most specialized improvements were delayed until 2026. On the call with investors, Cook said the company “has good progress” in the Siri update.

He also shared his ideas on how artificial intelligence affects iPhone if new devices appear. For example, the CEO of Meta Mark Zuckerberg earlier this week suggested that artificial intelligence glasses would be a shape factor to interact with new technology, and those who do not have behind them will be left.

Cooking, of course, does not agree.

“It is difficult to see a world in which IPhone does not live,” he said. “This does not mean that we do not think about other things either, but I think that [AI] The devices are likely to be supplementary devices, not alternatives. ”

Exec refused to answer a question about artificial intelligence techniques that she believed would eventually believe that it would be a commodity, saying that this would give part of its strategy.

Apple has delivered iPhone better than expected and recorded its revenues in the third quarter, which witnessed its shares in post -working hours.

This article was updated after the initial post with more details of the profit call.