At WWDC 25, Apple should make amends with developers after AI shortfalls and lawsuits

There was a clear excitement about the Apple Worldwide Developer (WWDC) conference last year. The company was about to reveal the capabilities of artificial intelligence, as the technology world expects the company to reveal the Amnesty International platform capable of competing with Google and Openai. The Apple that Apple showed at the time was convincing, but the follow -up was disappointing, leaving both developers and consumers wanted more.

Apple conflicts have become wider with artificial intelligence more clearly over the past year. Her ambitions on personal intelligence information faced delays, and the launch of new tools were inconsistent. The vision sold by Apple in 2024-a smooth mixture of AI on the device, the renovation of Siri reactions, and the powerful new developers capabilities-not fully achieved.

Apple Aldrewt intelligence features are useful to come with many hiccups. The personal version of the Siri that was shown last year was delayed, which is important because Apple framing the new Siri as the cornerstone of the AI-is an assistant assistant to context that can understand the behavior of the user through applications. Without this, the AI’s value suggestion appears amazingly skinny.

This also means that developers were unable to fully benefit from the new Siri, who works on behalf, and users were unable to rely on the assistant to perform the procedures within the application as promised. For developers, this is a lost opportunity to build more interactive and smart application experiences. For consumers, it is another promise that has not been fulfilled. For Apple, it raises concerns about the competitive AI’s competitiveness, which is really increasingly powerful like Openai, Google and Microsoft.

With WWDC 2025 now, just around the corner, the Apple IQ forecasts facing the consumer face more careful than last year. Most developers and analysts now hope for gradual improvements: the most smooth integration of males in original applications, and tools that enable developers to use artificial intelligence that Apple is already built. (No one expects a lot on the Siri front.)

One of Apple’s best opportunities is to enable the development of AI -backed apps. The climbing of tools such as the indicator and the restoration and the bolt.New made the code generate much easier, which helps developers, and even non -developers, revive the products faster.

Self -powered applications have found that the web is an effective distribution platform. Chatgpt, for example, gained a huge jar on the web before launching the original iOS and Android operating system. At the same time, tools such as WordPress, Hostinger, Canva and Figma are now providing non -technical users to create simple applications using natural language claims. Apple needs to update here as well.

Ideally, new artificial intelligence tools should allow more developers to create and post applications on the application store. This would enrich the ecosystem of the iOS and open new revenue opportunities for Apple, which is more important now after some of the application store income is under threat.

Apple has released some ads, but many of them have not yet been fulfilled. Swift Assist, a coding assistant for Xcode, was shown last year but did not witness a wide version. According to Apple, Apple is on the anthropological intelligence coding tool and plans to open access to its artificial intelligence models for developers. The goal is to reduce the IOS applications barrier, both for professionals and new expatriates.

However, there are two things that must be observed: web domination as the new applications and regulations that prevent Apple from fees in the United States for output payments.

The second part is a special big deal. In April, Judge iPhone Gonzales Rogers asked Apple to remove the restrictions imposed on the external payment methods of digital purchases in the applications for the American application store. More importantly, the ruling also prevented Apple from imposing any fees for these types of payments. On Wednesday, a US court refused to appeal Apple to establish a ruling.

This means that developers will encourage customers to buy subscriptions and additions outside the application store, and perhaps a reduced rate compared to their application store prices.

This ruling can also motivate other organizers to put similar pressure on the Apple and Cull store fees for third -party payments. Earlier this week, Apple reported that it produced $ 1.3 trillion of bills and sales in 2024, with 90 % of this generation that occurs without paying the Apple committee. But even some percentage of the remaining $ 130 billion means many billions of revenues for the company.

Amid all this, Apple needs to reaffirm the value of its ecological system. It is not clear whether Apple will reduce its commissions, but it will be interesting to know the type of application store that the company launches to make the original iOS applications a more profitable way for developers.

With the approaching WWDC 2025, Apple is in an unusual position of having to share a better story. The aspirations of artificial intelligence are challenged not only through the fastest competitors but also by changing legal and economic facts. To succeed, Apple must prove that it can provide AI, to the final users and developers who operate its ecosystem. Especially in a world in which artificial intelligence accelerates everything, Apple cannot fall behind.