Ben & Jerry’s Co-Founder, Resigns

Not even an ice cream world safe from drama, yes. Jerry Greenfield – Yes, the Jerry from Bin and Jerry – It is officially away from the iconic brand after nearly 50 years. Why? Because, according to his partner for a long time, Bin CohenJerry is no longer floundering with their mother company anymore.

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Jerry said, “I got to me

In a joint open heart message on the ice cream site, Greenfield announced his resignationThe broken heart.He claimed that Unilever was effectively named Ben & Jerry’s ability to defend reasons such as peace, human rights and ethnic justice. Ben Cohen participated with the NBC -Jerry channel.Torn“For a while now, he could not stay in a position in which the company’s values ​​were strangled.

The last straw? Unilever Resolution Ben & Jerry’s Under the Magnum Ice Cole New Co. Umbrella – one of the founders has tried to prevent him. In addition, Jerry says it’s poetry.MuzzledBy Unilever, especially when it comes to talking about social justice issues that have always been fundamental in the brand mission.

“I decided with a broken heart that I could no longer, in a good conscience, and after 47 years, he is still an employee of the Ben & Jerry’s. I resign from the company Ben and started in 1978. This is one of the most difficult decisions I made ever,” I shared the ice cream icon in the letter.

This is why Jerry stands at work

Let’s be clear: this is not only about ice cream flavors. It comes to a billion billion dollar brand spirit that has built its name to speak publicly-from Black Lives Matter to climate change to LGBTQ rights. According to Ben, Ben & Jerry’s has been banned recently from making data about everything from the war in Gaza to the month of black history. While Jerry chose to move away, Ben says that he resides in the battle:It is a big platform … and I think it is worth saving.“

Jerry wanted to hear this from him.

Benina Bin & Geerez built to stand for peace and love. It was needed at the time and needed more than ever. That is why Magnumglobal He should #freebenandjerrys

See Jerry’s full message on https://t.co/p8qyw3e5 and be part of the campaign. pic.twitter.com/c9Ewckwrqu

Yobencohen September 18, 2025

What is the following press precedence?

Magnum issued a statement thanks to Jerry for his service, but it seems that they are still not on the same page.

A spokesman for Magnum said: “We are still committed to the unique mission of Ben and Jerry, consisting of three parts-the product, the economic and social-and we remain focused on moving forward in the legacy of peace, love and ice cream for this beloved iconic brand.”

Meanwhile, Ben called for consumers to join the battle. The co -founder of the Ice Cream wants to persuade the parent company to allow it to be managed by socially alignment investors. Because, let’s face the matter: this is not only about what is in a liter – it is related to what the brand represents.

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