Ben & Jerry’s crashes Unilever’s ice cream investor party

Written by Alexander Maru and Dimitri Rhodes

LONDON (Reuters) – Ben & Jerry seized the unit of ice cream in Unilever on Tuesday to renew an invitation to hold its own cross before a plan in November, after years of clash on the American brand’s audio center in Gaza.

Since the new Magnum Ice Cream has presented its growth plans on its first invested day before the listing, the confrontation highlights one of the challenges facing the new company as it looks to increase growth and victory over consumers who realize health.

The founder of Ben & Jerry Bin Cohen protested outside the London Hotel, calling for “Freedom Ben & Jerry”, which the American brand said is necessary to protect its social values. However, the CEO of New Magnum Peter Ter Kulve said the brand will not be sold.

“The work is not for sale,” he told investors.

Unilever and Ben & Jerry have been at least since 2021 when the fat ice cream maker said that he would stop selling in the West Bank occupied by Israel. Ben & Jerry filed a lawsuit against its owner for alleged attempts to silence her and described the conflict in Gaza as an “genocide”, an unusual for a major American brand.

Unilever has already said that the comments reflect the opinions of the Independent Social Mission in Ben and Jerry, and that they are not talking about anyone other than himself.

Only one Corno?

The company said that Magnum Ice Cream aims to the average annual organic sales growth by 3-5 % in the medium term since 2026, which is compatible with the total expectations of Unilever, but it exceeds the historical average by 3 % for ice cream work.

UNILIERER expects an ice cream unit, which includes trademarks such as Magnum, Ben & Jerry’s, Wall’s and Cornetto, to drive a little more than five global ice cream markets about $ 88 billion and competes with my competitors such as Nestle.

The sector is expected to grow approximately $ 106 billion by 2029.

The exhibition show in mid -November, which will reduce the Unilever’s share to less than 20 %, represents a decisive test of CEO Fernando Fernandez because he looks forward to shaking the giant of consumer goods, managing simplification and promoting margins.

Its competitors, including Kraft Heinz, are looking to divide to enhance growth and evaluation.

Keurig Dr Pepper announced last month’s plans to integrate with JDE Peet, then separate the cold and cold coffee sections, while the Swiss giant Nestle is thinking about selling some brands with weak performance.