Big-name anchors going independent, making money in the Substack era

Hamish McKenzi, co -founder of Presentack, suddenly speaks.

“We live through the most important disruption of the media since the printed press, and it explains everything that you are unable to bear your neighbor to the current political turmoil.”

Today, he says on his site: “We live in a more chaotic environment, as the frenzy of social media has led to political movements that gain power by exploiting attention of any kind, positive or negative, from moral panic to the employees of the platform.

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It is clear that McKenzi is depicting a media revolution with him as the main rebel. When it was launched in 2017, it was seen as an interesting experience, which is largely executed for those who had no experience.

But in the Trump era, with his constant appearance in the cables and social participation of the truth, there are few questions that we flooded in a toxic environment. The president gets this, which is why he did a number of podcasts.

He went on Joe Rogan and Kamala, uh, he did not.

Now, while abandoning the great journalists who give up the main TV vehicles in favor of the independence of the site, we live in the era of the alternative. What was once seen as the Holy Capture-a consolidation or hosting function on a major network-is now rejected as the old media in the old school with many corporate restrictions.

Take my former Fox Chris Wallace colleague. He left for CNN (actually CNN-Plus, which was eliminated in three weeks) and then launched a talk show on Saturday. But Chris recently announced that he would leave the network for independence, which undoubtedly includes Substack.

Another former colleague of Aks, Megyn Kelly had a similar experience. After it was dropped by NBC after a bad experience there, it started a daily video and video show on Sirius XM, and now has 3.2 million subscribers on YouTube.

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Chuck Todd, after being diluted with the “Meet The Press” function, was given an online broadcast show. But not long ago, he announced that he would leave NBC independence.

When Dan Abrams abandoned the NewSnation offer after three years, he said: “As much as I love this offer and the task of this network, I cannot continue to give this offer the attention he needs and deserves all other professional obligations.” Mediaite founder later announced that he is focusing on creating YouTube channel for the site, and working with other media outlets.

The great vision of MCKENZIE is that it can connect the writers and bullets directly to their audiences, with PRSCACK reduced. They can choose the revenue sharing agreement. Now you might ask, what if you were not a broadcaster or a famous commentator?

It turns out that specialized sites are working well. They can work in other jobs at the same time. Many users report an income of six numbers.

This is especially noticeable because most people who allow you to read their sites for free, or a brief version, with the full column and special features available only for subscribers who pay. Hope is for some independent participants to become shared over time.

Not everyone is voluntarily at Stlctack. Chris Celesa, the former Washington Post writer, is completely explicit in his saying that he came to an instead of his launch in CNN. He found himself with a little to do after dropping children in school.

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“This alternative – selfish – to help me address my changing life. To give me a platform where I can express myself – I hope you are an audience – about the world of politics, yes, but also how I was moving in a new reality.”

He slowly built a follower and talks to Todd once a week, which is something that the alternatives do.

Casandra Campbell is a really good commercial ideas between the 29 of the most popular alternatives.

Labor Minister of Clinton Robert Raish, former MP Allen West, R. Florida, and film director Michael Moore are just a few major media figures with a subseack. (Getty Images)

The first two are an American messages (hundreds of thousands of participants paid for political history) and the broken thick. Michael Moore was third, and the other names she confessed to is the former candidate Allen West, Bulwark, and former worker Secretary Robert Reish.

Others had names such as the library of Dr. Mirkula, which is controlled by Della Sol, the practical engineer and the weekly rap.

“Our political culture now reflects the culture of chaos,” McKenzi says. “The opponents are not only for discussion, but insult.” Good luck change that.

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Look, I subscribe to many alternative accounts. I would like to subscribe to more, but with fees ranging from $ 5 to $ 40 a month, it becomes expensive. So I read others for free and meditate on the upgrade.

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I do not agree that this is the largest deal since the Gothenburg Press, around 1440, but it has an impact on the media and political culture. STIMBAC is hot, and there are competitors, mainly because journalists and politicians are eager to a link that exceeds the madness of the Trump era.