BT India@100: US high tariffs no barrier for Indian diaspora’s demand for ghee, says Amul MD Jayen Mehta

Jayne Mihata, Managing Director of the GCMMF Cooperative Federation (GCMMF), Amol Maker, says, despite the high American definitions of Indian dairy imports, but the demand between Indian diaspora is still flexible. Speaking at BT India@100 in Delhi on Friday, Mihatta stressed that these duties were not weakened by appetite abroad for famous Indian products such as ghee, which confirms Amul’s focus on the export of dairy elements that depend on the value of protein amid the growing global nutritional awareness.
“Protein is a global currency,” Mihta stated, with the power of Amul’s strategy to take advantage of international markets with high protein offers. “We are looking to export protein products directed towards value.”
The United States has recently escalated commercial tensions by imposing an additional 25 % tariff on specific Indian imports, doubled the total duty of some products to 50 %. This step in particular targets the continuous Russian crude oil imports in India, but they have ripples on other sectors, including dairy.
Mihata rejected the India brand as “the king of tariffs” in response to concerns about these commercial barriers. “Taxes were imposed on a kilo of ghee 50 % before August 1 in the United States, and Sharekand faced a 75 % duty.” “Even the United States imposes 40-50 % duties on its dairy products.”
For Indian diaspora, who usually included highly slope import duties, these definitions are not a deterrent. “They were paying a 50 % duty to buy Indian ghee, and those who wanted it would not worry about the definitions,” Mihata explained.
Amul exports approximately 35 countries, including the United States, as it offers 19 products ranging from cheese, butter, paner, ghee to ice cream, chocolate, amowy, traditional sweets, shrikhand, lassi, Basundi, Buttermilk and more.
In 2024, the United States exported 54 tons of its six -six dairy tons – milk powder, butter, lactose, casinos, and serum protein. Almost half of these exports were dedicated to the areas adjacent to India, including South Asia, Southeast Asia, China, Japan, the Middle East, North Africa and even dairy producers such as Australia and New Zealand.
Mihata has previously indicated that the 60-70 % customs tariffs actually express Indian dairy exports to the United States, and that the last height can make these exports unlawful economically. He admitted that high duties inevitably lead to an increase in consumer prices.
Mihata concluded that the value, not the size, will lead our export growth, “indicating Amul’s concentration on protein -rich products that can bear the price pressures related to tariffs while meeting the growing global demand.
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2025-08-08 11:39:00