Kay Firth-Butterfield, formerly WEF: The future of AI, the metaverse and digital transformation

Kay First-Buterfield is a global-recognized leader in moral artificial intelligence and outstanding artificial intelligence ethics speaker. As the former AI and machine learning president at the World Economic Forum (WEF) and one of the most important voices in the governance of artificial intelligence, she spent her career in calling for technology that enhances, instead of harm, society.
We talked to Kay to discuss the promise and risks of obstetric artificial intelligence, the future of Metaverse, and how institutions can prepare for an unprecedented digital transformation.
Trucific artificial intelligence captured global attention, but there is still a great deal of misunderstanding about what is already. Can you go through what determines artificial intelligence, how it works, and why is this transformative development of artificial intelligence?
It is very exciting because it represents the next repetition of artificial intelligence. What is allowed by the Trucific artificial intelligence is to ask the world’s data simply by writing a wave. If we think about returning to science fiction, this is what we always dreamed of – just the ability to ask a question on the computer and leave it on all his knowledge to provide an answer.
How do you do that? Well, it predicts the word that is likely to come in a sequence. It does this by accessing huge folders of data. We refer to these large language models. Basically, the device “reads” – or at least reaches – all the data available on the open web. In some cases, this is the field of legal competition, as it reaches protected materials and copyrights. We can expect a great deal of legal debate in this field.
Once the model is eating all these data, it begins to predict the word that you follow naturally, allowing it to build very complex and accurate responses. Anyone who tried it knows that it can restore some eloquent and insight into a surprisingly surprisingly through this predictive ability.
Of course, sometimes things make it wrong. In the artificial intelligence community, we call this “hallucinations” – mainly, the system manufactures information. This is a serious problem because in order to rely on the outputs created from artificial intelligence, we need to reach a point through which we can trust the responses. The problem is that once hallucinations enter the data, it can be repeated and enhanced by the form.
Although a lot has been said about the technical capabilities of artificial intelligence, what do you see is the most important societal and commercial benefits that it offers? What are the challenges that we must deal with to ensure these advantages are achieved evenly?
Artificial intelligence can now be accessed for everyone, and this is incredibly strong. It is a great huge tool. This means that small and medium -sized companies, which previously could not bear the use of artificial intelligence, can now.
However, we also need to realize that most of the world’s data is created in the United States first, followed by Europe and China. There are clear challenges regarding data groups that are trained in these large linguistic models. They do not really use “global” data. They work with a limited sub -group. This has led to discussions on digital colonialism, where the content resulting from American and European data is displayed on the rest of the world, with an implicit expectation that others will adopt and use.
Various cultures, of course, require different responses. Therefore, while there are endless benefits for the IQ Agency, there are also great challenges that we must deal with if we want to ensure fair and comprehensive results.
Metavers has seen both noise and hesitation in recent years. From your point of view, what is the current path of Metaverse, and how do you see its role developing in business environments over the next five years?
It is interesting. We went through a huge struggle around Metaverse, where everyone wanted to participate. But now we have entered more than the superior winter, or perhaps autumn, as it has become clear how difficult it is to create a convincing content of these overwhelming spaces.
We are witnessing strong cases of use in industrial applications, but we are still far from achieving this ready -made player – where we live, shop, buy property, and we fully interact with 3D virtual environments. This is largely due to the level of the strength and creative resources needed to build immense experiences.
Within five years, I think we’ll start seeing Metaverse offers more promises to work. Customers may have exceptional shopping experiences – the introduction of virtual stores instead of just browsing online, as they can “feel” actually fabric and make enlightened decisions in actual time.
We may also see that working remotely develops, as employees cooperate within Metaverse as if they were in the same room. One study found that younger workers often lack adequate supervision when working remotely. In Metavers’ preparation, you can provide real and interactive supervision and guidance. This may also help enhance colleagues’ relationships that are often missed in remote work settings.
In the end, Metavers removes physical restrictions and provides new ways to work and interact – but we will need balance. Many people may not want to spend all their time in completely overwhelming environments.
If we look at the future, the emerging techniques and trends driven by artificial intelligence expects to have a deeper global impact over the next decade. How should we prepare for its effects, economically and morally?
This is a great question. It is somewhat similar to pulling a crystal ball. Without a doubt, obstetric artificial intelligence is one of the most important transformations that we see today. Since technology becomes more accurate, it will increase in new AI applications through natural linguistic reactions.
Normal Treating NLP is the term artificial intelligence of the ability of the device to understand and interpret the human language. In the near future, elite developers will only need to coding manually. The rest of us will interact with machines by writing requests or speaking. These systems will not only provide answers, but will also be written on our behalf. It is incredibly strong technique.
But there are negatives. One of the main concerns is that artificial intelligence sometimes makes information. While the IQ is more abundant, it generates huge amounts of data 24/7. Over time, the number of human data created may exceed the machine guns, which can distort the digital scene. We must ensure that artificial intelligence does not perpetuate the lies that have already been created.
If we look forward, this shift raises deep questions about the future of human action. If artificial intelligence systems can outperform humans in many tasks without fatigue, what becomes our role? There may be savings in costs, but also the very real risk of unemployment widely.
Artificial intelligence also runs metaverse, so progress there is related to improvements in artificial intelligence capabilities. I am also very enthusiastic about artificial biology, which can see great progress led by artificial intelligence. It is also possible that there will be a great interaction between quantum computing and AI, which may bring both serious benefits and challenges.
We will see more Internet of Things (IOT) also – but that provides new problems about safety and data protection.
It is an extraordinary chance time, but also serious risks. Some people are concerned that artificial public intelligence becomes emotionally, but I do not likely see it yet. Current models lack causal thinking. They are still predictive tools. We will need to add something that is a fundamental difference in human level of intelligence. But we do not make mistakes – we are entering an incredibly exciting era.
New technologies can be adopting an opportunity and danger to companies. In your opinion, how can institutions achieve the right balance between adopting digital transformation and taking informed strategic decisions on adopting artificial intelligence?
I think it is important to adopt the latest technology, just as it was important for you to see the shift in the photography industry. Companies that fail to explore the dangers of digital transformation backward.
However, a warning word: it is easy to jump very quickly and ends with a misinformation of wrong artificial intelligence – or completely wrong systems – for your work. Therefore, I recommend approaching the digital transformation with an accurate thought. Keep your eyes open, and treat each step as a deliberate strategic decision.
When you decide that you are ready to adopt artificial intelligence, it is very important to keep your supplier. Ask difficult questions. Ask detailed questions. Make sure you have someone at home, or bring a consultant, know enough to help you properly interrogate technology.
As we all know, one of the greatest money waste in digital transformation occurs when the correct questions are not asked in the foreground. The error can be incredibly expensive, so take enough time to get it properly.
Photo by Peter Seedorov on non -zubash
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2025-04-03 06:48:00