Chicken wars: Fast-food companies leaning into the increasingly popular protein

Many of the main fast food companies tend to chicken.

In recent months, McDonald’s, Taco Bill and Windy have indicated that they are looking to increase their increasingly common protein offers.

The giant MCDNADAD Frequently McCDNALD revealed that McCRISPY Strips will become a permanent element in all restaurants participating in the United States by May 5, which was indicated by CEO Chris Kimbesinski during calling the fourth company’s profits in February, where he detailed some of the upcoming plans for chicken work.

McDonalds Add New menu element: McCRISPY strips

The return of the light cover is also in business in McDonald’s, where analysts and investors at KEMPCZINSKI tell at a time when the element will reach the United States “alongside some other markets” this year. The series recently glimpsed on the date of the return of snacks with a social media post that says “snacks wrapped 0x.14.2025.”

McDonald’s also looks at the expansion of the McCRISPY chicken sandwich from more than 70 markets to “almost” by the end of the year, according to Kempczinski. As for the Big Mac chicken, the company plans to “continue to pulse” in that sandwich as “a limited offer for time only over time.”

“We are excited about the important opportunity we see in our chicken portfolio and see the ability to add another point of the chicken market share by the end of 2026,” Kempczinski said during the February profit call.

Meanwhile, Taco Bell also made more moves with chicken.

The chain added the crunchy chicken nuggets to its American lists on Thursday, about four monthsS After the first limited period in December.

Taco Bell nuggets appeared in approximately 1 in 6 Taco Bell orders during this limited range, according to the brand.

The series said in mid -April that the last step in the Taco Bell plan to add wavy chicken to permanent lists by 2026.

Tako Bell added crunchy chicken nuggets to its American lists on Thursday. (Mike Kemp / in the pictures via Getty Emz / Getty Pictures)

Taco Bell said that crunchy chicken nuggets “will be on lists for a limited period as one of the many new creations that the brand explores because it is making crunchy chicken a permanent part of the list” next year.

Taco Bell repeat crunchy chicken nuggets

During the “Live Mas” event held by Taco Bell in early March, the brand said that American and Canadian customers can also expect a crunchy chicken boritus and Taco on the basis of limited time this year.

In Taco Bell’s Test Kitchen, 95 % of its innovations highlight the chicken, according to the brand.

Early last year, the series launched the Cantina Chickeen menu, which includes elements such as Cantina Chickeen Burrito, Cantina Chicken Quesadilla and Cantina Chicken Taco. Tako Bell said last month that “it aims to reach the elements of the Cantina’s chicken list of $ 5 billion in system sales by 2030.”

Wendy’s executive officials, which contains more than 7,000 restaurants all over the world, are also planning to add more chicken to the menus.

CEO Kirk Tanner said during the company’s profit call in mid -February that Windy has “plans to expand in fast -growing categories, including chicken and drinks.”

General view from Windy Store in Nanoit, New York, on August 9, 2023. (Kena Betancur / Viewpress / Getty Images)

In a blog post after the company’s investor in March, he wrote that Windy was planning “to expand our chicken offers to provide modern and applicable options for our customers” in addition to the series with a constant focus on the famous hamburge and fresh beef that never freezes like quality. “The company has also launched the flexibility of frost and lukewarm this spring.

Windy adds new lukewarm sweets to its list

During the investor day, the chief marketing official in Windy Lindsay Radkusky said that the chicken “is exaggerated with all our three fans in growth, and based on the directions with those masses and why they eat chicken, we do not expect growth in chicken to slow down any time soon,” according to what I mentioned. QSR Magazine.

According to what she said, “List” on the chicken “for the series is more intense than ever.”

Wendy’s recently released CAJUNCUNCH Chicken as limited offers as part of the Spring List.