Chips on chips: Nvidia is partnering with Taco Bell’s parent company to leverage AI for a more efficient drive-thru experience

• NVIDIA declared a partnership with Yum! Trademarks, The parent company of Taco Bell and KFC, which will integrate artificial intelligence technology into driving systems in the fast food chain, as well as submit suggestions for customers and employees that improve waiting and efficiency times. McDonald’s and Wendy’s merged AI similarly, but with mixed success, with some customers complaining about incorrect requests.

Taco Bell customers now order Guac with chips – or rather, request Guac with the help of semiconductor chips.

raucous! NVIDIA announced on Tuesday that the brands, the restaurant group behind Taco Bell, Kentucky Fried Chicken, and Pizza Hut, will participate with Tech Juggernaut Nvidia to integrate artificial intelligence into its requests and operations.

raucous! Technical brands will be used to take summonses, and to speed up waiting times by suggesting a specific list of customers who take a short time to prepare. This technology can calculate the number of cars in the leadership line, create action plans for the series managers, and analyze the best -performance sites, which is Yum! A brand spokesman said luck. The restaurant group plans to launch new technology in 500 sites by the end of the year.

NVIDIA Partnership with Yum! Trademarks, their first invasion of restaurant cooperation, will help the fast food giant to expand its scope by Yum! The AI-Movement was launched last month with the aim of simplifying more than 300 million annual digital transactions. About 25,000 from Yum! From the global sites 61,000 is used by at least one by Yum! The product, which helped reduce food waiting times and better tracking requests, according to the company.

Nafidia and a day! The brands enjoy both strong years, as the technology giant has reported a 126 % explosion to 60.9 billion dollars in the fiscal year 2024, although constant noise has reduced fears of increasing competition and economic uncertainty. raucous! In 2024, revenue was seen by 7 % to $ 7.07 billion in 2024, most of which are thanks to Taco Bell sales.

The deficiencies of artificial intelligence for fast food

The integration of artificial intelligence into demand systems was a delicious project for fast food chains, as automation technology allowed them to provide employment costs, improve demand for demand, and improve operational efficiency. Since 2019, McDonald’s bought or invested in artificial intelligence companies to accelerate the demand, and in 2023 it started using Google Cloud to analyze data in actual time. Wendy announced Wendy’s plans last year to integrate artificial intelligence into its digital list. Technology may suggest a specific list of customers based on weather or time from today.

To date, some of these experiences of artificial intelligence, just like a fungal French oligarchy, fluctuated. McDonald’s ended its two -year partnership with IBM in 2024, which was leading technology driving orders. The change came after many customers on social media ridiculously ridiculed the requests to the requests, from nine sweet tea tea to butter houses.

Wendy Dineses had a similar reaction to the announcement of the digital list of Amnesty International, for fear that this would increase pricing and increase food costs-a matter that the company denied.

New partnership

Raghuram Iyengar, Professor of Marketing at Wharton School at Upenn and Director of the Innovation Faculty, Learning, Experimental Research and Analysis initiatives, optimistic about NVIDIA and Yum! Trademark partnership. Even in the past six months, artificial intelligence has advanced, and we hope that it will be sufficient to solve some other sakes that other fast food chains faced. luck.

During that time, many have also become more adaptive to artificial intelligence, using search tools that have been active other than other. As a result, fast food restaurants may have to face less work with skeptical or skeptical customers. But some of the success of the integration of artificial intelligence in the future in ordering fast food depends on the appetite of consumers to interact with technology in areas outside their phone or computer screen.

“The warning, of course, is when you think about many of these consumers who interact with these vocal agents, do they want to do this in every part of their lives?” He said rent.

More importantly for Nvidia and Yum! Trademarks, logical partnership, IyENGAR. raucous! Trademarks are not a technical company, and its cooperation with NVIDIA can help it refine AI applications without wasting resources. Meanwhile, at NVIDIA, which is mainly known for the production of chips, the opportunity to prove that it can also be in its applications-especially as investors continue to pressure the company to upgrade the maximum in the sky of $ 2.89 trillion.

“This is a good bet on Nvidia itself,” said Iyengar. “How can they work to provide services to other companies?”

This story was originally shown on Fortune.com

2025-03-19 17:52:00