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Sydney Sweeney’s new luxury lingerie brand gets backing from Jeff Bezos

The latest investment of business pole Jeff Bezos is a new interior line designed by Sydney Sweeney.

The actress who nominated Amy, known for her roles in the HBO series “Euphoria” and “The White Lotus”, worked on the lingerie line that received support from Bezos and his wife, Lauren Sanchez, a source familiar with Weekly.

Sweini was invited to attend the wedding of the couple in Venice, Italy.

“This was a big project for her and something she is working on for last year,” the source said.

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Her brand, which will benefit her appearance “soon”, with the support of Ben Chouren, a partner in the private stock company.

Sydney Sweeny before the wedding of Jeff Bezos and Lauren Sanchez on Saint -Giorgio Magor Island on June 27, 2025, in Venice, Italy. (Luigi iorio / GC Images / Getty Images)

The private stock company recently launched a fund that focuses on investing in highly growing public and private technology companies. Michael Del, founder of Bezos and founder of Personal Company, has adhered to providing one billion dollars in the fund for the fund, according to the Wall Street Journal.

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The stadium group witnessed in the magazine indicated that the fund aims to invest between 20 % to 50 % of its assets in private investments with the rest for public shares.

Sydney Soyeni attends "Valley Echo" European first offer at BFI SouthBank on June 10, 2025 in London, England.

Sydney Suene is attending the European first show “Echo Valley” at BFI South South Southk 10 June 2025, in London. (Andreas Rentz / Getty Images / Getty Images)

Bezos has already invested capital in many companies in technology, health care, space, financing and media industries. Most of these investments are made through the investment capital company, Bezos Experedions, and through Nash Holdings, which owns the Washington Post.

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Now, some of his money will return to the actress’s first brand. During her rapid rise to fame, Sweeey has formed partnerships and becomes the brand’s ambassador for many major companies, including Heydude Footwear, Bai Beverages, Lanege Skincare and Kérastase Haircare.

Jeff Bezos and Lauren Sanchez's preacher in Italy

Bezos has already invested capital in many companies in technology, health care, space, financing and media industries. (Jacopo Raule / Getty Images / Getty Images)

Recently, the headlines of the newspapers have topped a campaign for a brand of the natural body washing of men, Dr. Stratech, and has sold a limited soap made of their shower water.

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2025-07-15 20:09:00

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