What happens when AI comes for our fonts?

Monotype is keen to know what artificial intelligence may Do in printing. As one of the largest design companies in the world, Monotype Helvetica, Futura and Gill Sans have other lines. In 2025 the print giant Reply: The vision The trend report, published in February, repeats a full chapter of how artificial intelligence results in an interactive printing “that will benefit from emotional and psychological data” to allocate itself to the reader. The text may bring to focus when you look at it and reduce when your outlook is drifted. It can be transformed by devices according to time of day and light. It can even adapt to reading speeds and emphasize the important parts of the online text for more post. The report suggests that artificial intelligence will make the type available through “smart agents and chat chat” and allows anyone to generate print regardless of training or design efficiency. How to be published is uncertain, perhaps as part of the applications trained on ownership. In fact, how any From this it will work still mysterious.

Monotype is not alone in this type of speculation. Photographers closely monitor the artificial intelligence as designers begin to adopt tools such as Midjourney to think and restore coding, and explore GPTS capabilities in their workflow. Throughout the space of art and design, designs join the continuous golden rush to find the Using artificial intelligence state in gender design. This research continues both speculating, and in some places, it is largely due to creativity on the idea that creativity itself is the bottleneck that we need to improve the process.

This idea of ​​improving echoes as we were a hundred years ago. In the early twentieth century, designs to discuss the effects of rapid manufacturing in Europe on art and printing in Deutscher Werkbund (German coalition of craftsmen). Some of these artists rejected the idea of ​​huge production and what it presented to the artists, while others entered, which led to the establishment of Bauhaus.

The latter asked multiple mysterious questions about the meaning of manufacturing for printing, with a few real ideas about how to answer these questions. Will print on the page remain, or will it benefit from progress on the radio to be a text and an audio? Can we develop a global view that applies to any and all contexts? In the end, these experiments reached a little closure and closed the questions, and the real developments were the efficiency of both manufacturing and the design process. Monotype may reopen these old questions, but it is still realistic about artificial intelligence in the near future.

Charles Nix, chief executive director of Monotype, says, says one of the Monotype Reply: The visionIts authors. This is not the new thing for Monotype, whose similarity engine has been trained to identify the letters since 2015.

But Nix is ​​the most endless possibilities now Very exciting. He says: “I think that at any end of the artificial intelligence arches are human beings looking for new solutions to problems to use their skills as designers,” he says. “Do not get these opportunities several times in the context of one’s life, to see a fundamental shift in the way you play technology within your industry, but many industries.”

Not everyone is sold. For zeynep akay, the creative director of Design Studio Dalton Maag, the results are simply not present to justify getting very enthusiastic. This does not mean that Dalton Mag rejects artificial intelligence; The help of artificial intelligence is important. Dalton Maag explores the use of AI to alleviate the frequent tasks to design the type that slows creativity, such as building Kern’s tables, writing OpenType features, and diagnosing font problems. But many designers still reduce the possibility of abandoning creative control of artificial intelligence.

Akai says: “It seems as if we were highlighting our life, our professions, or our creative skills,” Akai says. You have not yet seen how their obstetric applications are a better creative future. She adds: “It is a future, it can be said that all human intellectual pledge is delivered over time, and it is handed over to artificial intelligence – and what we gain in return is not completely clear.”

For his part, Nix corresponds to: The more realistic and investigative use of Amnesty International is to simplify what he calls the “truly warning” printing work. He says artificial intelligence may settle the barrier to entering design and printing, but “creative thinking, that creative being, is still there regardless of what we do with the mechanism.”

“Thirty -five years ago, there was a similar kind of thinking that the computing of the design would end with the replacement of designers,” he continues. “But for all of us who have spent the past 35 years in creating a design using computers, it has not reduced our creativity at all.”

Akai says that this transformation to the digital type was the result of a clear and clear need to improve the functioning functioning of the hand to the hand to something more urgent. However, in the current space, we got to the paint brush before knowing how the plate appears. Strong like artificial intelligence Be able to Be, where it should be published in our workflow, if it should be published at all, given the results of less than the stars we see in the wider spectrum of artificial intelligence. This lack of trend makes it wonder whether the best analog is not a point bubble in the late 1990s.

In many ways, it reflects our current situation with artificial intelligence. With the audience’s access to the Internet, a wave of startups appeared in Dot -com with an increase in investment capital, although the Internet at that time “never connected to the needs of a practical consumer,” says Akai. The excessive value has been estimated without a problem with a meaningful solution or contact for consumers, many startups crashed in 2000. ” [the internet] She returned at a time when there were actual problems to solve them. ”

Likewise, a few consumers who explore artificial intelligence are professional designers trying to improve workflow; Instead, artificial intelligence is increasingly the stadium – produced – from executives who are excessive in assessing artificial intelligence while trying to automate jobs and try to get creativity from creative professions.

Nix and AKAY agree that a similar collision on artificial intelligence may already be useful in pushing some of these investment capitalist interests from artificial intelligence. However, for Nix, just because its practical need is not immediately clearly does not mean that it does not exist or at least it will not become clear soon. Nix suggests that it may be outside the limits of our current vision.

Nix adds that from our point of view to Western, we may not see the difference in our expanded selection of letters and the limited these options for non -Latin texts, for example. These may be, and similar areas outside the western current of the design, where the need for change is more clear. “The ocean may end up leading the state of needs [for AI]”

On all of this, it remains unlikely that the current models sale Print will change, however. We are still cheating lines from companies like Monotype and Daltun Maag. But in this process that AI drives, these obstetric applications may be folded in current printing subscriptions and licensing costs that were transferred to us by paying these subscription fees.

Nevertheless, this is still the most speculation. We simply be very early in this, that the only artificial intelligence tools that we can already show them are lines definition tools such as Whatthefont and relevant ideas like Typemixer.xyz. It cannot be accurately understood by what such an emerging technology will do only as you do now-as it is like trying to understand the quadruple shape. “What was defined as the type in 1965 is radically different from what we define as a type in 2025,” he added. “We are interested in knowing that these things are possible to change, and that they will change. But it is difficult at this stage to see the extent of our current flows that we preserve, how much our current understanding and our definition of the print we preserve.” But while we are exploring, it is important not to be exposed to the scene Similar Artificial intelligence can do. It may seem romantic to those who have already adhered to Amnesty International at any cost, but Akai suggests that this is not only related to mechanics, this creativity is important. “because It is not easy or fast, but because it is traditional as a result of work, consideration and risks.