Denny’s tests new digital loyalty program

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The company’s executive officials said on Monday that Denny’s Corp is testing and training employees on a new loyalty program, which is expected to be launched in the back half of the year.

SCA, which also owns the Keke’s Dayime Cafe, said the program will use the current database of the brand.

“This new program is a better marketing program in its class, and it promotes our strong database already than loyal guests to create more and more convincing reasons for them to participate more,” Kelly Valde said during the second quarter profit call. “This will allow us to collect valuable data at the first end, enable us to allocate offers based on the behavior of the real guest, the frequency of the motivation and the margin with the correct promotional offers, and to present the correct message to the appropriate guests at the right time.”

Vald said that the 5.5 million dignity guest is a value, as they often visit the restaurants from ordinary clients.

“On average, these guests visit twice more than other guests,” she said. )) [customer relationship management] A program to build frequency and present between 50 to 100 basis in traffic over time. “

She added that the economy is still “intermittent”.

Valid said: “The family’s income is still under pressure and the feelings of consumers are still volatile, which means that consumers are backing from spending through most groups, and they are more selective about the place of spending.”

The company has seen improving customer traffic within the range of family income from $ 50,000 to $ 70,000.

Vald said that the first designated Dini Market areas are Los Angeles, San Francisco, Houston and Vinix, which represents nearly 30 % of the store sales base itself for the brand.

“In Q2, these markets have witnessed the pressure of the huge macroeconomic economy that contributed to a decrease in sales of the same airport at the level of the system by about 30 basis points,” she said. “This was a tangible transformation throughout the industry, and we were not unique, but our focus in these markets means that we may have felt more severely influenced.”

Vald said that my religion will be able to target customers with individual and individual offers.

She said: “What we move is really a single marketing program, and frankly, it will be better in the team that has worked on this matter and the experience that we have in this field now. So, we are really moving to that-where we will get trips or passages that you may get on one basis based on your patterns and your purchase date, and you may get one different.”