Discord announces mobile ad format to broaden game ad opportunities
Discord has announced plans to expand the coordination of successful video questions to mobile devices. This strategic step represents the first advertisement of mobile phone ads, and expanding the scope of access to advertisers while maintaining Discord’s commitment to advertising experiences that focus on rewards.
The first pilot of the video tasks will be launched in June 2025, providing advertisers a major opportunity to display trailers, prepare touching ads, highlight the distinguished content of the Discord’s Player community.
Other media reported that Discord is in the public brand talks, and therefore it is logical that the company is looking for ways to improve income. Earlier this week at the game developer conference, Discord SDK social to improve participation with users.
“Expanding the scope of our advertising platform to the mobile phone is a clear natural development in our strategy. Our mission is to create a more authentic advertising platform centered around the players in the galaxy. This expansion will provide the brand partners the ability to access the PEER SELL audience, which is the elderly, required, among them, from a transmitted point Drafting, creation, creation, creation, creation, and creation, in formulation, among them, on the one hand, there are comprehensive opportunities, in formulation.
Discord’s advertising was launched only one year ago, and initially focused on Discovery Discovery District Discovery game coordinating equivalent and tasks. The show has ever expanded to include video questions, and expanding its advertiser fans outside the game industry to the media and entertainment. This first repetition of video institutions on the mobile phone focuses on the goals of the brand awareness, which provides a distinct user experience in the screen on a full screen, while maintaining nature and reward for the request.
“We have gone wide and we focused on being more than a community platform,” said Jason Citron, CEO of Discord, in an interview with Gamesbeat. “What we have learned is really that the people who really love them and were enthusiastic about our products are the people who play games and use Discord for other things. But when we built features and made them better than playing or grabbing your friends before doing games and after playing games, they are really swinging with people.”
Citron added, “Therefore, starting from early last year, we decided to multiply on this pillar of the basic value, and as part of that, we only thought about the player’s side, but also from the industry. How can we help the developers? This prompted us to launch Quest last year.”
Citron said that Discord will also put a new Quest capacity in GDC so that Devs can play video questions on the mobile phone for pre -version or seasonal updates before the release, while there is only just on the desktop and then the social SDK as well.
Citron said: “We started working on that year and we went to very early arrival with two games, and now we are ready to attend a big party for that,” Citron said.
Discord advertising platform is characterized by coordinating the distinctive reward tasks, which now comes in two types:
● Video questions: focus on leadership awareness, this coordination is ideal for trailers, new season ads, downloadable content (DLC), and other video content. The next expansion of the video on the mobile phone will help expand their campaign, and open the door to new advertising opportunities such as mobile games, and more.
● Operating tasks: designed to lead playing, these tasks require users to run or a game flow
Open the rewards, and create an authentic connection between the players and the games they love. Since its launch in 2024, questions have operated successful advertising campaigns with some of the most popular privileges, games, media and entertainment, including Diablo, Street Fighter and Max’s
Sand dunes: prophecy, a world of battles, the effect of the jinn, and more.
Discord said that Mihoyo used questions to activate her fans about a major update that presented a new personality, scientist and stories in Genshin Impact. They launched an endeavor with a high -value reward in the game. The campaign attracted millions of participants and an 80 % increase occurred in
Playing time during the week when the search ran.
Max aims to build excitement and pay awareness of its highly expected TV series Dune: Profhecy, involve the masses and create a stir before the first show. MAX set up a partnership with Discord to launch the first video ever, which includes a 38 -second -for -year trailer that achieved a 85 % completion rate.
● Nexon games led to awareness and look at their first descendants, the new shooter MMO,
During the launch of Season 2. Discord created a video of their trailer and showcase an exclusive reward in the game. The campaign produced more than a million videos with 10 % that comes organically through players who share the video with friends.
Discord is available everywhere its users play, including personal, mobile and original computers with Xbox and
PlayStation.
Companies interested in participating in video questions on the mobile phone program are encouraged to call
A dispute to include it in the experimental opportunity.
2025-03-20 13:00:00
