Google is in trouble… but this could change everything – and no, it’s not AI

Do Google collapse in front of our eyes? Legal battles are escalating, artificial intelligence products are “Meh” at best, and the traditional research model faces a real disruption of artificial intelligence. Things do not look great.

But despite all, what if I told you that I am still optimistic about Google – not only for the reason for your thinking? 🤓☝

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Listen to me. I know this seems unreasonable, but YouTube, not Amnesty International, may be the blessing of Google.

In the past 12 months, YouTube quietly achieved remarkable success in the world of podcasts. With more than a billion monthly views – yes, one billion with B – on YouTube calmly the podium for podcast consumption.

Here’s what is great in this statistic.

Podcast rings are often available elsewhere in sound formats only. However, the YouTube fans choose a visible platform. This tells me that people are looking for personal contacts with podcast hosts. They don’t just want to hear the hosts; They want to see them at work. It shows that people still appreciate human contact more than the next artificial intelligence. 🤔

It is very easy to engage whether this is a video or podcast and ignore what is happening, which is our desire as human beings.

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In this article, we will assemble the thread of what the Google future can look like, and why I am optimistic about Google even with all the drama, and how this may be your great opportunity to prosper in the coming years. 🚀

This story is wonderful more than a billion podcast views.

Before we jump, allow me to present myself. I LeicesterBut you can contact me. 👋

I am founder with a successful exit, an executive of many DTC brands, and a award -winning performance marketer.

My job is to analyze data and trends discovery, so we built tools to do this accurately. If you like data -based marketing visions, check my free news message, and there are not only facts. All that has been said, let’s enter why I am very optimistic about Google.

The numbers tell a convincing story

Google acquired YouTube from Chad Hurley and Steve Chen, and the jaw cream in 2006 for $ 1.65 billion. Many people thought that Google is paid at that time, but let’s go more in the reason for this may be one of the best acquisitions ever.

Do not quote this, but from the outside to which you look, YouTube’s hair is always as if it was Google side bustle. I do not say that Google does not take Youtube seriously, but it seems that it intentionally underestimates its ownership – as if they were saying, “We are all searching, and we are somewhat also.” But hey, perhaps this is just me. 🤗

It makes sense why the search is the star of the show, because it is a huge part of their works. However, there are 36 billion reasons that make you pay attention to YouTube.

Here is the collapse of Google Revenue:

• Google Search and others: 198.1 billion dollars
• YouTube ads: $ 36.1 billion
• Google Network: 30.4 billion dollars
• Google subscriptions, platforms and devices: $ 40.3 billion
• Google cloud: $ 43.2 billion
• Other bets: $ 1.6 billion
• Total revenue: 350.0 billion dollars

Source: Google Figure 10 k For the fiscal year ending December 31, 2024

At first glance, it seems that Google Cloud is the second largest Google sector, followed by Google subscriptions, making YouTube ads number four.

So I know what you think: Being the number four barely makes it the future. Impressive, definitely, but maybe you have revealed your own series here.

But what if I told you, YouTube’s revenues were included in “Google Subscriptions”? 🤓☝

Here is how Google describes this business unit:

Google subscriptions, platforms and devices consist of the following: Consumer subscriptions, which primarily include revenues from YouTube services such as YouTube TV, YouTube , Premium and Nfl Sunday Ticket, as well as Google One; Platforms, which primarily include Google Play sales for applications and purchases within the application; The devices, which include in the first place sales of the pixels family; And other products and services.

It is strange that they do not collect YouTube TV, YouTube and YouTube Premium under something like “YouTube Subscriptions”. I mean, YouTube is present in each product name, so put these revenues in “Subscriptions, platforms and devices in Google” It is an interesting choice. 🤨

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However, Google clearly does not explain the amount of $ 40.3 billion that comes from the YouTube platform, but based on its description and the choice of drafting such as “primarily include”, it is safe for YouTube to assume much more than 36.1 billion dollars. This means that YouTube, not Google Cloud, is actually the second largest business in Google.

Side bustle crushes it. YouTube revenue continues to climb, and it has become more culturally important. 🤑

As I said, this story is more interesting than podcast views.

This is the reason for all this for you

Remember when you mentioned the amazing growth of podcast on YouTube? Looking at the recent increase in opinions and the growth of revenue in 2024, it is not crazy to believe that YouTube, even after 20 years and more than 40 billion dollars in revenue, has just started.

The opportunity here is two parts. 🕵

It was the best time to start advertising 10 years ago, but now is a good time like any to market your product or service on the platform. What I love most in YouTube is that you can work directly with creators, and that your arrival does not suffocate like other platforms.

For example, partnership with Niche PodCast can help you take advantage of high -ranking fans. You can also use YouTube ads to spread the word, but combining creators with YouTube ads is a strong strategy. In fact, according to a study conducted AspireiqThe influencing marketing 11x from the return on investing in a standard digital campaign, and 92 % of consumers recommendations from friends, family and influencers. 🤝

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Besides using the platform as an advertising channel, the other opportunity has become a creator yourself. I do not say that you need to be the Beast, but there are countless success from the creators who have small fans who built meaningful works. The small business owner can build a loyal audience and create a salad by starting a podcast on industry visions.

This approach works because viewers spend more than 40 minutes for each session on YouTube, while highlighting the strength of human communication. In fact, 75 % of the B2B buyer and 84 % of CEOs at the C/Vice President (VP) surveyed use social media to make purchase decisions. 📢

Below are the statistics that I find more interesting: the ages of a large segment of YouTube fans range from 18 to 34 years, but they remain common in all generations, indicating that it remains strength. This wide appeal is very important if you are going to invest time to build an audience. Moreover, with the growth of podcasts in YouTube, you can take advantage of a very participating audience looking increasingly for optical content along with the traditional sound podcast.

My two years

I will leave you with this: YouTube ads have grown while Google’s ads have decreased, indicating a clear shift towards video sharing.

It is not difficult to see why I am very optimistic about YouTube as a Google future instead of artificial intelligence.

Of course, Google will integrate artificial intelligence into all its products, but based on current evidence, I don’t think artificial intelligence will be the main event. It will be more like a side bustle that nothing changed mainly. 😤

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But let’s put Google’s success aside for a second and focus on you. Now it is the perfect time to launch your podcast or video. Everything you choose to call it does not matter nearly to putting yourself there now.

Artificial intelligence can help in tasks such as generating ideas, but the world should know who you are and understand the value you bring to the market. Whether you are participating with creators to help tell your story or decide to do this yourself, it is now your moment. 💪

This story is not only related to podcasts or revenues. It is evidence that people are eager to real contact, and your audience is waiting for you.

Refer to work, if you want more data -based marketing visions, consider registering for the free newsletter, There are no facts just fluff. I share what works in the world of marketing, artificial intelligence trends that you need to pay attention to executable advice, and transverse mim (being an exaggerated adult). Click here to register.

😇 I hope this will help. I root you.