The impact of Google AI Overview on SEO

If you are working in optimum search engines or digital marketing, you may notice how Google search results look different. This instant answer that emanates at the top of the page is an overview of artificial intelligence, which is the game change. Instead of having to click on a group of different websites, users can now get direct answers there in the search results, thanks to artificial intelligence.

Michal Kurzanowski, CEO of OC24 LTD, a specialized marketing company (SEO), has seen many changes over the years. But this new artificial intelligence feature? It is completely new. By trying to help companies get better categories, Michel realizes how Amnesty International is a search engines (SEO).

Once again in May 2023, Google presented the feature as a research experience (SGE), called in May 2024 to an artificial intelligence overview, and launched it in the United States. By the end of the year, it expanded to more than 130 countries. According to the study of millions of search results, 78 % of users were happy with the answers created by artificial intelligence. This is a good sign that this feature is here to stay.

What is an artificial intelligence overview?

It is a feature that gives users the answer they are looking for at the top of the search results. AI from Google pulls information from all over the web and gives a short response to the user’s inquiry. Instead of making it click on multiple links, AI collects all relevant information in a summary.

Answers are usually 160-170 words, enough to give the user what they need, quickly. But here is hunting: When users get this answers quickly, they are less likely to click on any links below. This is a problem for senior economic officials because it means less traffic to your website.

Now, the Kicker: AI OverView cannot be disabled – there is no way to cancel the subscription. However, if you want to get rid of it in your own browser, there is a chrome extension called Hide Google Ai, an overview of preventing it from appearing. But for our remaining digital marketing, it is time to know how to work with change.

How does an overview of Amnesty International affect SEO?

Amnesty International’s overview takes a large part of the real estate on the screen. When you appear, you often dominate the top of the search results page, and this means even if your page is on the first page, you can transfer because the artificial intelligence response has already answered the question.

All this is not bad, though. 33.4 % of the links that appear in an artificial intelligence overview are actually from the pages that are also classified in the best 10 organic searches. Therefore, it is not impossible to be distinguished if your page is not the number one, but it is more strict.

Now here is the place where it becomes interesting: 46.5 % of URL addresses that appear in an artificial intelligence overview is from the sized websites out of the best 50. So it is still possible to include pages that are not classified. But for those who try to seize organic traffic, it is a double -edged sword.

The areas that often appear on search pages with an artificial intelligence overview are YouTube.com, Quora.com, Wikipedia.org, Reddit.com and others, and information requests are often created through an artificial intelligence overview (about 93 %).

How to improve content for a general view of artificial intelligence

This is a dynamic field, and you should be ready for changes, because senior economic officials are always related to challenges, testing, algorithm changes, etc. A artificial intelligence overview can actually help the brand to become more famous and improve its reputation if it gets its radar. Improving content is still important, but other factors now play a major role. Michal Kurzanowski collected a reference menu to create a first -class content that artificial intelligence will love from Google.

• Follow Google recommendations for authors, automatically selecting links to response blocks that work with artificial intelligence materials from different sources, including sites that meet the search engine quality standards.

• Start with a strong introduction: The first 100 words of your page are very important. Make sure to answer the main question of the user directly outside the bats. The more you reach this point, the better.

• Maintaining new and related content: artificial intelligence loves new content. Update your pages regularly, and make sure your information is always related to the questions that people ask.

• Use descriptive addresses: not only throw random addresses there. Use the H1, H2 and H3 signs and describe exactly what the content is.

• The coordination of questions and answers works well because many artificial intelligence responses are organized in this way, and helps increase your chances of selection.

• The menus are the key: artificial intelligence loves numbered and infected menus! About 40 % of the responses come from the content that includes lists.

• Quantitative quality: sharing original research, visions, and status studies. Google is not interested in general things – it is looking for real experience.

• Including quotations and statistics makes your content more reliable. It can enhance your chances of appearing by 30-40 %, which is a big victory.

• Visual photos and interactive elements: Add videos, graphic fees and competitions to keep users participants.

EEAT principle: The huge person – make sure your content reflects experience, power and merit with confidence. The more your content shows these qualities, the better.

Final ideas

Let’s be real: the world of senior economic officials is turning quickly. An artificial intelligence overview here to survive, and it is up to the creators of the content to adapt. The days of obtaining traffic only by high order change. Now, it comes to providing the best, more relevant and easier content with an understanding that quickly answers user questions.

For companies like OC24 Limited, survival before these changes is necessary. Embrace an artificial intelligence overview by improving your content in a way that Google and users love, and will not only continue but thrive.