Gwyneth Paltrow says Goop is growing just fine

Gwyneth Paltrow gave an update to her company Goop in a cover for Vanity Fair.

Paltrow established the Goop Brand in 2008, and it raised more than $ 140 million of investors including Greycroft and G9 Ventures, according to Pitchbook. The brand is often considered one of the first examples of a successful lifestyle founded by an actor.

However, the company has had some tremors in the past few years. Last June, Puck Instider Pucking Puck said that Goop sales have been flat since 2021 and that his beauty line was not good either. After that, a few months later in September, Goop registered 18 % of the workforce of 216 people, followed by another round of workers’ demobilization in November. In 2021, Business Insider also reported that there is a high rotation rate. No wonder I think the pieces began to appear on interrogation if Job had lost an advantage.

In a large -scale interview, Paltrow sought again to dispel these rumors. Previously, a spokesman for the outlets reported that the workers’ demobilization was that the company was subject to restructuring and that it was still witnessing a growth in revenue. Paltrow gave more insight, with Vanity Fair that the company was subject to changes because it sought to improve profits before benefits, taxes, destruction and consumption – known as profits before benefits, taxes, consumption and firefighting, the procedure used to show the company’s profitability.

Job immediately did not respond to our request for comment.

Although Goop did not reveal whether it was profitable or not, a Vanity Fair spokesman told 2024 that it was one of its best years so far and that revenues have increased by 10 percent since 2023. There are some external signs of good progress as well. The company owns the company, Goop Beau, a fashion unit called G.LALEL, which was launched in 2016, and Goop Kitchen, a home delivery service that was launched in 2021, which recently closed a $ 15 million tour of investors including Travis Kalanick. A spokesman for all these brands is also witnessing growth.

The world of wellness has changed celebrities a lot since the launch of Goop for the first time, most of them are that celebrities realize that billions of dollars can take place if their brand succeeds. There is now more competition than ever for Goop, which once stole the headlines of its products that ranged between Yoni eggs to the biblical serum $ 274. In beauty, Hailey Beiber has rhod, Rihanna has Fenty Beauty and Fenty Skin. Even Meghan Mark is looking to launch her brand for her lifestyle, in the coming months.

Although Goop is still trying to find its feet in the scenery of the well -being of billions of dollars now, Paltrow does not see the competition as a zero game.

“I always think there is more than enough to get around. Everyone deserves to try everything they want to try,” she told Vanity Fair.