Looking to the future: what will the casinos of tomorrow look like?
Casinos have become a staple business in many towns and cities around the world, with places like Sin City attracting tourists based on these gambling establishments.
Although the traditional approach has been successful for a long time, the need to adapt to changing interests is rapidly increasing. Especially since the younger generation, Generation Z, will soon represent a larger share of global purchasing power.
As with every generation, new interests, trends, and economics impact how people spend their time and money. While casinos previously relied on the glitz and glamor shown in countless movies and TV shows, they may now need to change tactics.
With that in mind, we look at how casinos have changed and what they could look like in the future.
What has worked previously in casinos around the world?
During the 1950s and 1960s, casinos were seen as the ultimate sign of glamor and prestige, as baby boomers associated exclusivity and wealth with places like Las Vegas and Monaco.
At this time, classic table games like poker and roulette dominated, and entertainment became part of these areas as well.
In the 1960s and 1980s, the “Vegas experience” was further enhanced as large businesses began to open up. The most popular performers of the time made their way to Vegas, including Elvis Presley who resided for seven years at the International Hotel.
A casino security guard watches players in Nevada, USA, in the 1960s. pic.twitter.com/937ZpMHKkh
— Historical videos (@historyinmemes) June 6, 2025
This excitement at the time carried over to the industry in general as well, as casinos became of greater interest to the public.
However, over time, the advent of technology seems to have eased some of the previous attractions of casinos as it is now possible to gamble on mobile phones. However, millennials have played a role in the broader casino experience, with many now offering pool parties, concerts, luxury experiences and more.
The future of casinos may see the digital world merging with the physical world
People are no longer strangers to the digital world, as social media integrates itself into daily routines and even life management is completed online.
It’s not a new world in today’s society, but it is something that can be expanded upon further on the casino floor. Through smart integrations, the use of apps and devices can play a bigger role. This can include using apps to book casino tables in advance, earning rewards and loyalty points, cross-playing via the app and then continuing on to a real casino table.
In a world where people can access different worlds and games with the click of a button, brands must be able to keep up and demonstrate their ability to capture the attention of potential customers.
The younger generation in particular has grown up on modern video games, with digital platforms now offering top-notch digital platforms. For casinos, a simple QR code linked to a website may not be enough. Alternatively, the introduction of more interesting digital methods could be seen as something that could be pursued in the future.
Experiences based on artificial intelligence and immersive technologies
According to a Deloitte report, 29% of Gen Z and Millennials would be interested in using a VR headset to travel and explore virtually. About 40% say they have used VR technology in some way, from gaming to attending a concert or sporting event, or at work or school.
With this in mind, future casinos could include Metaverse integrations. For those looking to go all out, a game-packed environment can be created by casino brands. While this has yet to come to fruition, the current growth of artificial intelligence and immersive experiences could see an increasing preference for this type of technology.
Integration of entertainment centers into the gambling division
Casino brands are already starting to understand the importance of entertainment, along with the gambling aspect. In an interview with the Las Vegas Review Journal, Plaza Hotel Casino CEO Jonathan Gossell said non-gaming amenities are “really important” to operators.
Millennials and Gen Z visitors are looking for “holistic experiences,” Cliff Atkinson, president of Virgin Hotels Las Vegas, also told the publisher.
This thirst for something different can push brands to incorporate entertainment onto the casino floor, as well as organize events that blend different aspects.
Featured Image: Generated by AI via Ideogram
The publication Looking to the Future: What Will Tomorrow’s Casinos Look Like? appeared first on ReadWrite.
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2025-10-11 09:00:00
