How Michael Bay’s Armageddon Ad Campaign Caused City-Wide Panic

The year 1998 was the year of the murder of the next deadly rocks to exterminate the earth. The “deep influence” was the most embrace and the investment in complex human emotions and the slow preparation of inevitability. The directors consulted many scientists in order to make it as accurate scientifically as possible. It was the exact opposite of the donkey kick, “Harmjdoun” that plays the American flag “Harmjdoun” from director Michael Bay, who was not well known for its accuracy.

Both films are fragments on spoiled tomatoes and have not received the best cash response. Even the star of “Harmjdoun” Ben Affleck himself delivered the line of his own movie plan to suspend the famous DVD tablets: “I asked Michael about the reason for the easiest oil holes training to become more astronauts than to train astronauts to become an oil pits, and told me to close in ***.” The film focuses on civilian oil holes, who are shining on a complex mission to dig a hole and drop a bomb in an asteroid heading towards the ground. Affleck also mocked the hateful romance of the film for conservative values with blue collars:

“Bruce will tell the players that they have done a bad job in building the drilling tank. Look, it’s salt on the ground, and NASA’s Molo does not understand urgent from the ground roads. His modest roads.

Bruce Willis also faced problems with “Harmjdoun”, especially the lack of character and visuals that stimulate the injury. Despite these criticisms, “Hermageddon” became the first rank in the box office in that summer, with more than $ 500 million worldwide compared to “deep influence”, which achieved a little more than $ 300 million (through the box office waves). Part of this success relates to an outdoor marketing campaign that caused panic in the city level.

Before the explosive summer in 1998, giant posters promoting “Harmjdoun” attached to the sides of the buildings in Los Angeles, Chicago and Las Vegas. The stickers are compatible with the structure of the building itself. There was an explanation of a huge hole in the middle, as if the asteroid had just been torn. Behind the hole was a bright blue sky, allowing you to “see” through the debris. If you are driving your car on the street, you will have to take a double take because it looks very realistic.

The Hollywood Reporter notes that this giant identical version of the devastating building was not approved after September 11, but before that, it appeared to be the “city talk.” It is a loud announcement, amazing, drawing attention-just as it turned out to be “Hermageddon” from Michael Bay. But above all, “he was very smart and shows a great way to use external campaigns,” says Russell Schwartz, the former new theatrical marketing president. “Most of the open air [marketing] It is lost because they only take the poster and blow it only.

In the Facebook group dedicated to architecture in Los Angeles last, the fans remind advertisements, claiming that “a lot of cars are interested in stopping the road” or caused traffic, especially on the 405 highway in Los Angeles. It was a certain way to ensure that the future fans will not miss anything from the next summer version.